eHarmony Statistics – Market Size, Succes rate, Female/Male ratio, and other Demographic Facts
By Bedbible Research Center / February 07, 2023
This is the most comprehensive meta-study of eHarmony statistics ever conducted. We will continously keep the article updated with the newest statics from the well-known dating service and popular dating app – eHarmony. Additionally, we have and will continue to conduct population-representative surveys to accuratly estimate key statistics on the total market share eHarmony have of the total dating market as well as user demographics such as the male to female ratio on the app.
To gain full unlimited access to the full dataset please contact: researchcenter@bedbible.com. Please reference any use of the statistics from this article.
Key statistics
- 15.5 million active users
- eHarmony has 51 million users in total
- Only 25% of marriages started on eHarmony end in divorce (compared to the 40% US average).
- 72% of inactive users have found lasting love through eHarmony.
- eHarmony is the place that 4% of all current marriages met each other (meaning that 248 people get married every day due to eHarmony, around 90,500 marriages per year).
- 7% of couples that meet on eHarmony get married within the first year of being together.
- Over 13 million matches are completed everyday on eHarmony.
- 5% of the total US population is on eHarmony while 30-44 year olds were most likely to use the platform (4% 18-29 year olds, 7% 30-44 year olds, 3% 45-54 year olds, 4% 55-64 year olds, 3% 65+).
- Within a year of signing up the platform 71% of women and 69% of men report to have found a partner.
- eHarmony have a revenue of $250 million with a 12% market share based on revenue.
Market share
- 5% of the total US population is on eHarmony
And this is distributed as such among differing age groups:
| Age group | percent of population (US) |
|---|---|
| 18-29 year old | 4% |
| 30-44 year old | 7% |
| 45-54 year old | 3% |
| 55-64 year old | 4% |
| 65+ | 3% |
| All | 5% |
- eHarmony turns over $250 million in revenue per year.
- eHarmony have 12% market share based on revenue of the total online dating site market.
- eHarmony has more than 28% of the total dating app users (with Tinder on a first place with 51% market share)
User demographics
To explore the users of eHarmony we took a look at different demographic characteristics of the popular online dating platform.
| Demographic | Yes, I am currently using eHarmony | Yes, I have used eHarmony in the past but am not currently using it | No, I have never used eHarmony |
|---|---|---|---|
| Gender: Male | 5% | 7% | 93% |
| Gender: Female | 2% | 3% | 97% |
| Age: 18-29 | 3% | 4% | 96% |
| Age: 30-44 | 6% | 7% | 93% |
| Age: 45-54 | 2% | 3% | 97% |
| Age: 55-64 | 3% | 4% | 96% |
| Age: 65+ | 2% | 3% | 97% |
| Generation Z: Age 18-23 | 1% | 3% | 97% |
| Millennial: Age 24-39 | 4% | 6% | 94% |
| Generation X: Age 40-55 | 3% | 4% | 96% |
| Boomers: Age 56-74 | 4% | 5% | 95% |
| Educ: < College | 5% | 7% | 93% |
| Educ: Bachelors degree | 3% | 4% | 96% |
| Educ: Post-grad | 1% | 1% | 99% |
| Income: Under 50k | 5% | 8% | 92% |
| Income: 50k-100k | 3% | 5% | 95% |
| Income: 100k+ | 1% | 1% | 99% |
| Ethnicity: White | 7% | 9% | 91% |
| Ethnicity: Hispanic | 1% | 1% | 99% |
| Ethnicity: Afr. Am. | 1% | 2% | 98% |
| Ethnicity: Other | 0% | 1% | 99% |
| All | 4% | 5% | 95% |
Male to female ratio
As it’s visible from the population overall use of eHarmony it is dominantly used amongst men. Looking at how this means for the ratio between men and women currently on the dating service, we find that:
- 47% of eHarmony users are women
- 53% of eHarmony users are men
- The ratio between men and women on eHarmony is that there is 9 women for every 10 men on the platform.
- There are 11% more men on eHarmony than women.
Succes rate on eHarmony
- 72% of inactive users have found lasting love through eHarmony.
- eHarmony is the place that 4% of all current marriages met each other
- 248 people get married every day due to eHarmony
- 90,500 marriages per year met thorugh eHarmony.
- Over 13 million matches are completed everyday on eHarmony.
- Within a year of signing up the platform 70% report to have succesfully found a compatiable partner.
- 71% of women and 69% of men report to have found a partner within the first year on eHarmony.
We also found that marriages that started on eHarmony tend to last a lot longer! Despite actually developing a lot faster into marriage than relationships started in other ways.
- Only 25% of marriages started on eHarmony end in divorce (compared to the 40% US average).
- 7% of couples that meet on eHarmony get married within the first year of being together.
Activity on eHarmony
- Over 2.3 million messages are sent on eHarmony every single week.
- Almost 120 million messages are sent each year on eHarmony.
eHarmony revenue over time
| Year | Revenue |
|---|---|
| 2000 | $0.6 Million |
| 2001 | $3.2 Million |
| 2002 | $8.8 Million |
| 2003 | $17.1 Million |
| 2004 | $38.5 Million |
| 2005 | $69.8 Million |
| 2006 | $155.5 Million |
| 2007 | $182.1 Million |
| 2008 | $295.9 Million |
| 2009 | $247.4 Million |
| 2010 | $223.2 Million |
| 2011 | $137.1 Million |
| 2012 | $139.3 Million |
| 2013 | $142.7 Million |
| 2014 | $148.9 Million |
| 2015 | $91.2 Million |
| 2016 | $119.3 Million |
| 2017 | $94.1 Million |
| 2018 | $73.4 Million |
| 2019 | $139.5 Million |
| 2020 | $251.1 Million |
| 2021 | $221.7 Million |
| 2022 | $211.3 Million |
Interest in eHarmony
Instead of taking a look at the raw data of user-count, revenue and other statistics on the user base of eHarmony, we looked at the interest in the general public both over time and by each state.
By States in the US
Based on an index of 100 (that represents the state with the most interest) we ranked each state in the US.
And it is therefore not, as otherwise previously found to be states like Delaware or Iowa – at least not according to search data from the Google search API.
Over Time (2004 – Now)
The interest of eHarmony over time – which naturally corresponds with the growth of users on eHarmony.
eHarmony facts
- eHarmony has been around since 2000 were it launced. Meaning it has been around for more than 20 years by now.
- eHarmony was the very first algorithm-based dating service that offered automatic matchmaking based on questionnaires.
- Neil Clark Warren founded eHarmony with his son-in-law, Greg Forgatch in 2000. He since left the company in 2016.
- eHarmony actually started as a seminar company 5 years prior in 1995.
- The founder, Neil Clark Warren, being a clinical psychologist hired TechEmpower to develop eHarmony.
- In 2009 eHarmony had a cummulative turnover of more than $1B USD.
- eHarmony employs more than 200 people.
References
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- Hsiung, H. (2021). From Harmony to eHarmony: Charles Fourier, Social Science, and the Management of Love. Isis, 112(4), 786-794.
- Interactive, H. (2010). eHarmony marriage metrics study.
- Knudsen, K. (2016). Would Jane Austen Be on eHarmony? How Changes in Women’s Legal Status Have Influenced the Choice of a Spouse. How Changes in Women’s Legal Status Have Influenced the Choice of a Spouse (June 2, 2016).
- Komblum, J. (2005). eHarmony: Heart and soul. USA Today, May, 18.
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- Rodriguez, S. (2012). Like LinkedIn, eHarmony is hacked; 1.5 million passwords stolen. Los Angeles Times, 6.
- Warren, N. C. (2005). Date or Soul Mate?: How to Know if Someone is Worth Pursuing in Two Dates or Less. Thomas Nelson.
- Weller, C. (2017). eHarmony is gearing up for a battle to win back millenials from Tinder and Bumble. Geraadpleegd op: http://www. businessinsider. com/eharmonywinback-millennials-2017-2.
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