Hinge Statistics – Valuation, Revenue, and User Demographic Data

Hinge was founded in 2011, and has since become one of the fastest growing dating apps. In 2017 Match group acquired a 51% stake, and later bought the entire company in 2018. A deal with undisclosed terms and valuation. Until now. Based on new insights, data aggregation, and financial statements the valuation of Hinge can be estimated to be $130 million in 2018 when they sold to Match Group. However, Hinge’s estimated valuation today is north of $1.2 billion. 12% of the value of Match Group can be attributed to the dating app Hinge.

To gain access to the full dataset and financial analysis, reach out to researchcenter@bedbible.com. Feel free to use the data or findings presented in this article, as long as you reference.

Key statistics

• Hinge has reached 23 million active users, of which 1.06 million are paying members of Hinge Premium.
• Hinge turned over $284 million in the recent financial year, a +44.2% increase from the previous year.
• Hinge have increased revenue by +143% on average year-over-year since founding.
• Hinge is the fourth biggest dating app, with a 10.1% market share in the US dating app market (#1 Tinder, 32.3%; #2 Bumble, 22.2%; #3 Plenty of Fish, 15.2%).
• 63% of Hinge users are men, and 90% between 23 and 36 years old.

Revenue

• Hinge hit a record high revenue of $284 million in 2022.
• Hinge tripled their revenue from 2020 to 2022 (in just two years). From $90 million to almost $290 million.
• Hinge has grown revenues by +143% on average in the past 10 years (CAGR).
• In just 4 years, Hinge has increase revenue by x35, from $8 million to $284 million.

Users

After the first year of founding Hinge, the dating app had over 200,000 users. Less than 10 years later the dating app had over 23 million active users. In less than a decade Hinge had 115 times the number of users.

The real growth in users started in 2017 after selling 51% to Match Group.

In the first two years they doubled the number of users each year, and grew it to +20 million users from 2.4 million in just 4 years.

In other words, they had almost +20 million new users join Hinge in less than 5 years.

Hinge has experienced rapid growth in recent years, with a 400% increase in active users from 2018 to 2019.

Paying Users

Hinge has 1.06 million paying users, who on average are paying $60 for the premium subscription. This is a x176 increase since founding in 2013. In just the past 3 years Hinge has x5 their number of paying users from around 200,000 to more than 1 million paying users.

User Demographics

90% of users on Hinge are between 23 and 36 years old. Users on Hinge are typically older than on other comparable dating apps, like Tinder or Match.com.

Over 63% of users on Hinge are men. The gender ratio on Hinge is skewed so that the app has two men for every women on the dating app.

Company Fact Sheet

Hinge is a modern dating app that aims to connect people through meaningful relationships, distinguishing itself from the typical swipe-based dating apps. Founded in 2011 by Justin McLeod, Hinge sets itself apart by focusing on helping users find genuine connections, with the ultimate goal of getting people to delete the app because they’ve found a successful relationship.

Other facts:

• Hinge was launched in 2012 and was originally a desktop-only application. The mobile app was introduced in 2013.
• Hinge’s unique algorithm focuses on finding potential matches based on users’ preferences, common interests, and mutual Facebook friends (if applicable).
• Users can comment directly on specific aspects of others’ profiles, encouraging more personalized and engaging conversations.
• Users are required to answer three unique prompts and upload at least six photos to create a more comprehensive profile.
• The app offers a “Most Compatible” feature that uses a Nobel Prize-winning algorithm to identify users with the highest potential for a successful relationship.
• Hinge offers a “We Met” feature that allows users to provide feedback on their dates, helping the app improve its matchmaking capabilities.

Market share

• Hinge has a 10.1% share of the total dating market, comparing with all other dating services (platforms and apps).
• Hinge is the fourth largest dating app, after Tinder, Bumble, and Plenty of Fish.

Geographical markets

Hinge is available in a lot of different countries:

• United States
• Canada
• Ireland
• United Kingdom
• India
• Australia
• Norway
• Sweden
• Denmark
• Netherlands
• Switzerland
• Belgium
• Germany
• France
• Finland
• Austria
• New Zealand
• South Africa
• Israel
• Singapore

However, a few countries is seemingly more popular amongst Hinge users:

User activity

• 75% of users have been active in the past 72 hours (3 days).
• Hinge users are most active at 8pm on Fridays, Saturdays, and Sundays.
• Hinge users are least active on Tuesdays.

Hinge user preferences

• 97% of Hinge users prefer to date someone who actively takes care of their mental health.
• 91% of Hinge users prefer to date someone who is in therapy.
• However, only 9% of Hinge users are willing to bring up the topic of mental health.
• 97% of Hinge users are looking for a monogamous relationship.
• Hinge was promoted as the Anti-Tinder, as users have a preference for finding long-term relationships rather than one-time hookups.

Success rate

1. According to a Hinge survey, 3 in 4 first dates on the app lead to second dates.
2. Hinge claims that it is the dating app with the highest percentage of users who end up in a relationship, with 45% of users entering a committed relationship within a year of using the app.
3. The company also reports that Hinge users are eight times more likely to go on a date with a Most Compatible match than a regular match.