The Cheapest Sex Toy Webshop [Statistics]

We’ve spent months analyzing which online sex store is the cheapest. We found that shopping at either SheVibe.com or Lovehoney.com will save you the most money.

This analysis is the result of scraping sex toy prices across the 9 biggest online sex shops and comparing the prices of the same toys across the different stores. We’ve utilized the order-data access we, as a sex toy review platform and affiliate partner of +100 different sex toy stores, have. Using a dataset of more than 73,084 sex toy orders across many different sex toy stores we’ve come to the results presented here.

Shevibe.com is the cheapest online sex store

Our results showed that across different methods of analysis, Shevibe.com came out as the cheapest online sex shop in the US.

We analyzed this in four different ways:

1. The number of times a sexshop are cheapest on a product
2. The average product price across all toys on a sexshop
3. The sexshop with the cheapest shipping
4. Which sexshop on average are cheapest on random order baskets

Using these 4 methods we found Shevibe.com to be the cheapest online sex store.

Percent of times a sex shop was cheapest

We found SheVibe.com to be the cheapest online sex shop as it had the cheapest price on 65% of products, followed closely by Lovehoney.com that were the cheapest on 40% of products they stocked.

Of all the products we analyzed, we counted the times a specific shop was the cheapest. However, there are large discrepancies in how many products any shop stocks.

Therefore, we calculated the percentage of stocked products, where the shop had the cheapest price (multiple shops can be cheapest at once).

Note: In our Methodology, multiple online sex shops can be cheapest at the same time, if they all offer the product at the same price.

These are the cheapest sex shops based on the percentage of times they were cheapest:

1. SheVibe.com: Cheapest on 65% of the analyzed products (17 of 26 products stocked).
2. Lovehoney.com: Cheapest on 40% of the analyzed products (8 of 20 products stocked).
3. PeepShowToys.com: Cheapest on 38% of the analyzed products (3 of 8 products stocked).
4. SpectrumBoutique.com: Cheapest on 33% of the analyzed products (6 of 18 products stocked).
5. AdamEve.com: Cheapest on 25% of the analyzed products (2 of 8 products stocked).
6. TooTimid.com: Cheapest on 20% of the analyzed products (1 of 5 products stocked).
7. Babeland.com: Cheapest on 17% of the analyzed products (1 of 6 products stocked).
8. Pinkcherry.com: Cheapest on 13% of the analyzed products (2 of 16 products stocked).
9. HustlerHollywood.com: Cheapest on 9% of the analyzed products (2 of 23 products stocked).

Average Price Deviation

We found SheVibe.com to be the cheapest store with an average product saving of $4.12, followed by Pinkcherry with $3.42 of average saving.

In the following, we tried to provide one of the most precise measures of how cheap a specific online sex shop is on average.

First, simply counting the number of times a specific shop was the cheapest doesn’t account for the average saving or “loss” by choosing to buy from that specific sex shop. Rather, we wanted to find what the average savings or loss was across all the products we included in the analysis.

Formula

The average deviation for each shop is calculated based on the differences between the shop’s prices and the average prices for each product. Here’s the formula:

Where:

• n is the total number of products the shop stocks.
• Average Price_i is the average price of product i.
• Shop Price_i is the price of product i at the specific shop.

The sum runs over all products that the shop stocks. If the shop doesn’t stock a particular product, that product is not included in the sum or the count for n.

If the average deviation is positive, it indicates that, on average, the shop’s prices are below the mean price. Meaning they are cheaper. Conversely, if the average deviation is negative, it indicates that the shop’s prices are, on average, above the mean price.

In other words, a positive average deviation of a shop means you will on average be saving money, while a negative average deviation you will be losing money.

Cheapest online stores based on average price deviation

1. SheVibe.com: With a positive deviation of 4.12, SheVibe.com’s prices are, on average, $4.12 below the mean prices of the products across all stores. With a selection of 26 products, when they do have a product, it’s often priced significantly below the average.
2. Pinkcherry.com: With a positive deviation of 3.42, Pinkcherry.com’s prices are below the average. They stock 16 products, offering a decent range of options at more affordable prices.
3. SpectrumBoutique.com: With a deviation of 1.46, SpectrumBoutique.com also offers prices that are below the average. They have a broader selection of 18 products.

The only shop, other than SheVibe with more than 20 of the analyzed products in stock is Lovehoney.com and HustlerHollywood.com. Of those two, Lovehoney was the cheapest with an average deviation of -2.12, meaning they were on average $2 more expensive per product. Meanwhile, HustlerHollywood was almost $6 more expensive on average, as you’ll see below.

Most expensive online stores based on average price deviation

The shop with the most negative average deviation (more expensive on average compared to all shops) is TooTimid.com with an average deviation of -$8.82 per product, suggesting that when they do stock a product, it’s often priced significantly higher than the average.

HustlerHollywood.com has the second most negative average deviation, with an average of -$5.91 more than the mean price. This means they are, on average, the second most expensive sex shop.

Cheapest Shipping Cost

By far the cheapest store when it comes to shipping is Lovehoney.com. Lovehoney has the lowest standard shipping rate of just $6.99 and offers free shipping on basket sizes of $49+, which is the lowest order value needed.

An often unaccounted for – but extremely important factor – in pricing differences between online sex shops is the cost of shipping. This is a result of basket sizes being relatively small on average*.

*The Average basket size is $73 on online sex shops

Based on 73,084 sex toy orders, we found that the average basket size is $73.6.

Most of orders placed on online sex stores are smaller than $50 in basket size (61% to be exact). In other words, less than 40% of sex toy basket sizes are over $50. This therefore means that free shipping terms and standard shipping rates play a significant role in calculating how cheap an online store is.

Cheapest Sex Toy Orders

By making 13 random sex toy orders, with randomize products we found that Shevibe.com is the cheapest sex toy store!

Here’s how we came to that answer based on the random orders

So far, we have tried estimating the cheapest sex store by looking at:

1. the percentage of stocked products in each sex shop was the cheapest,
2. the average price deviation compared to the average sex toy cost across all stocked products in a shop, and
3. shipping cost and terms.

To provide the most realistic image we’ve decided to make up 13 random sex toy orders based on the analyzed sex toys and the top-ranking sex stores.

We only looked at the top-ranking sex stores, with at least 50% of all products analyzed in stock. Meaning that we included the following two shops:

• SheVibe.com
• Lovehoney.com

For a lot of the orders in the analysis, we’ve included some sort of lube, as this is a product bought in 68% of sex toy orders.

This showed that the average price across the 13 different orders was almost $3 cheaper per order.

Product Availability

We took a look at 37 different popular products. Even though we picked out very popular products we found that a lot of sex shops do not carry them.

• SheVibe.com has the most products in stock (26 out of the total products listed), while TooTimid.com has the least (5 products).
• Lovehoney.com, SpectrumBoutique.com, and HustlerHollywood.com also have a good range of products with 20, 18, and 23 products in stock, respectively.

Full dataset of products and prices