Privacy policy

1. Introduction

1.1    We are committed to safeguarding the privacy of our website visitors.

1.2    This policy applies where we are acting as a data controller concerning the personal data of such persons; in other words, where we determine the purposes and means of the processing of that personal data.

1.3    We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website (we are Google Consent V2 accepted).

1.4    In this policy, “we”, “us” and “our” refer to For more information about us, see Section 10.

2. The personal data that we collect

2.1    In Section 3 we have set out the general categories of personal data that we process.

2.2    We may process data enabling us to get in touch with you (“contact data“).

2.3    We may process your website user account data (“account data“).

2.4    We may process information relating to transactions, including purchases of goods and/or services, that you enter into with us and/or through our website (“transaction data“).

2.5    We may process information contained in or relating to any communication that you send to us or that we send to you (“communication data“). The communication data may include information that you provide by filling in forms on our website, such as when you sign up with your email to our newsletter, register for information, or make a purchase.

2.6    We may process data about your use of our website and services (“usage data“). The usage data may include your IP address, geographical location, browser type, and version, operating system, referral source, length of visit, page views, and website navigation paths, as well as information about the timing, frequency, and pattern of your service use. The source of the usage data is our analytics tracking system.

3. Purposes of processing and legal bases

3.1    We process personal data for website operation, direct marketing, research, analysis, and security. All are described further in the below 3.2 to 3.5.

3.2    Operations – We may process your data to operate our website, enable your access to and use of the website services, and/or publish information about you on the website. The legal basis for this processing is our legitimate interests, namely the proper administration of our website, services, and business.

3.3    Direct marketing – We may process contact data, account data, and/or transaction data to create, target, and send direct marketing communications by email, SMS, post, and/or fax and make contact by telephone for marketing-related purposes. The legal basis for this processing is our legitimate interests, namely promoting our business and communicating marketing messages and offers to our website visitors and service users.

3.4    Research and analysis – We may process usage data and/or transaction data to research and analyze the use of our website and services, as well as research and analyze other interactions with our business. The legal basis for this processing is our legitimate interests, namely monitoring, supporting, improving, and securing our website, services, and business generally.

3.5    Security – We may process your data for security and the prevention of fraud and other criminal activity. The legal basis of this processing is our legitimate interests, namely the protection of our website, services, and business, and the protection of others.

4. Providing your data to others

4.1  We disclose personal data for legal compliance, protection of vital interests, or legal claims.

4.2 Third-Party Access Details: We may share data with trusted partners for analytics, advertising, and service enhancement. Specifics of these partnerships are available upon request.

5. International transfers of your data

5.1.   You acknowledge that personal data that you submit for publication through our website or services may be available, via the Internet, around the world. We cannot prevent the use (or misuse) of such personal data by others; we ensure appropriate safeguards for these transfers.

6. Retaining and deleting personal data

6.1 Section 6 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations about the retention and deletion of personal data.

6.2    Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6.3    We will retain your data as follows:

(a)    Personal data will be retained for a minimum period of 6 months, and a maximum period of 12 months.

6.4    Notwithstanding the other provisions of this Section 7, we may retain your data where such retention is necessary for compliance with a legal obligation to which we are subject, or to protect your vital interests or the vital interests of another natural person.

7. Your rights

7.1    In Section 8, we have listed the rights that you have under data protection law.

7.2    Your principal rights under data protection law are:

(a)    the right to access – you can ask for copies of your data;

(b)    the right to rectification – you can ask us to rectify inaccurate personal data and to complete incomplete personal data;

(c)    the right to erasure – you can ask us to erase your data;

(d)    the right to restrict processing – you can ask us to restrict the processing of your data;

(e)    the right to object to processing – you can object to the processing of your data;

(f)    the right to data portability – you can ask that we transfer your data to another organization or you;

(g)    the right to complain to a supervisory authority – you can complain about our processing of your data; and

(h)    the right to withdraw consent – to the extent that the legal basis of our processing of your data is consent, you can withdraw that consent.

7.3    You may exercise any of your rights with your data by written notice to us, using the contact details set out below.

8. Amendments

8.1    We may update this policy from time to time by publishing a new version on our website.

8.2    You should check this page occasionally to ensure you are happy with any changes to this policy.

9. Our details

9.1  This website is owned and operated by CleverDeal ApS.

9.2  We are registered in Denmark under registration number 40972293, and our address is at Universitetsbyen 7, 8000 Aarhus C.

9.3  You can contact us here.