Flower Industry Market [Facts, Figures & Numbers]

The flower industry is a significant part of the global economy.

This report offers a clear overview of the industry’s current state. We present key statistics on market trends, financial performance, and production volumes. By examining consumer demand, trade data, and major players, we aim to provide a concise and comprehensive snapshot of the flower industry’s market landscape.

Table of contents:

Key Findings

  • The Floral industry is worth $17bn in the US alone, importing more than 81%.
  • $124bn worth of flowers are sold worldwide each year.
  • US citizens spend on average $102.12 per year on flowers.
  • The 5 countries with the largest share of the flower market are the Netherlands (50.7%), Colombia (6.3%), Italy (4.9%), Germany (4.1%), and Ecuador (3.5%).
  • The artificial flower market is worth an estimated $8.2bn and is expected to grow to $8.8bn in just 3 years (2025).
  • 250 million roses are produced for Valentine’s Day in the US alone.
  • 28 percent of American adults (37% of men, 19% of women) purchased flowers or plants for Valentine’s Day.
  • The US flower industry employs 84,011 people.
  • The average wage in the Floral industry is $29,140 (florist).
  • 89% report that they remember the last time they gave someone else flowers (77% remember receiving flowers).
  • The flower industry has experienced negative growth in the last 5 years (-1.8% CAGR).
  • Cut flowers lose 15% of their value for each day under transport (despite being cooled down)

US Flower Sales

The US flower sales market size is currently worth almost $17bn.

YearSalesCAGRCut flowers salesUS producers% import
2022$16.98bn-0.64%$6.13bn4,63481%
2021$17.09bn-0.47%$6.43bn4,99280%
2020$17.17bn6.98%$6.18bn4,91080%
2019$16.05bn6.64%$5.54bn5,19878%
2018$15.05bn-7.89%$4.76bn6,38675%
2017$16.34bn-0.18%$6.19bn7,27471%
2016$16.37bn-3.25%$5.22bn8,36263%
2015$16.92bn-6.78%$4.37bn9,40061%
2014$18.15bn1.06%$4.58bn10,43857%
2013$17.96bn10.93%$4.35bn11,47663%
2012$16.19bn1.50%$4.32bn11,51469%
2011$15.95bn-0.40%$4.16bn11,21965%
2010$16.014bn0.33%$4.03bn12,15761%
2009$15.96bn2.26%$3.91bn12,29562%
2008$15.61bn-1.56%$4.38bn12,61664%
2007$15.86bn0.27%$4.65bn12,94458%
2006$15.81bn1.04%$4.92bn13,27257%
2005$15.65bn-0.28%$5.20bn13,60054%
2004$15.69bn0.31%$5.47bn13,92851%
2003$15.64bn$5.74bn13,25653%

Worldwide Market Size of the Floral Industry

WorldSalesCAGRCut flowers sales
2022$124.85bn-0.78%$45.07bn
2021$125.83bn-1.67%$47.34bn
2020$127.97bn6.98%$46.06bn
2019$119.62bn8.08%$41.29bn
2018$110.68bn-7.96%$35.01bn
2017$120.25bn-0.09%$45.55bn
2016$120.35bn-3.26%$38.38bn
2015$124.41bn-8.03%$32.13bn
2014$135.27bn-1.58%$34.12bn
2013$137.45bn10.93%$33.29bn
2012$123.90bn-1.08%$33.08bn
2011$125.25bn6.81%$32.68bn
2010$117.27bn0.33%$29.54bn
2009$116.88bn2.72%$28.61bn
2008$113.79bn-9.76%$31.32bn
2007$126.10bn1.61%$36.99bn
2006$124.10bn6.87%$38.67bn
2005$116.12bn0.60%$38.31bn
2004$115.43bn0.35%$40.21bn
2003$115.02bn$42.21bn

US Versus EU in Annual Per Capita Flower Spending

YearUS, per capita spendingEU, per capita spending
2022$102.12$89.87
2021$109.28$95.07
2020$110.34$94.89
2019$111.83$95.06
2018$108.19$93.04
2017$107.89$93.86
2016$102.51$91.23
2015$98.36$88.52
2014$95.28$82.89
2013$91.68$78.84
2012$88.12$77.55
2011$91.69$79.77
2010$88.13$75.79
2009$83.91$71.47
2008$84.14$69.92
2007$86.71$77.17
2006$88.15$78.45
2005$86.32$73.37
2004$85.16$69.83
2003$82.93$68.00

Where Does Florist Sell? Is online taking over?

SellersRelative share, 2022Market share, 2022|Projected relative share, 2032 
E-commerce36%$44.95bn|15%
Supermarket22%$27.47bn|20%
Ecommerce27%$33.71bn|60%
Other15%$18.73bn|5%
Total100%$124.85bn|100%

The New Floral Trend

Compared to the growth of the organic and natural floral market which has had multiple years with a decrease in growth the artificial flower industry is booming with YoY growth of over 2%.

The artificial flower market is worth an estimated $8.2bn and is expected to grow to $8.8bn in just 3 years (2025).

Artificial flower market sizeMillion, USDCAGR
2019$7,635mn4.18%
2020$7,805mn2.23%
2021$7,986mn2.31%
2022$8,177mn2.39%
2023$8,368mn2.33%
2024$8,558mn2.28%
2025$8,786mn2.66%

The biggest artificial flower companies

  1. Charles Lubin Co. Inc.
  2. Inter IKEA Holding BV
  3. JamaliGarden
  4. M and S Schmalberg Inc.
  5. Natural Decorations Inc.
  6. Nearly Natural
  7. New Growth Designs
  8. Pacific Silk Plants
  9. Petals.com
  10. Dongyi Artificial Plants Co. Ltd.
  11. Tongxin Artificial Flowers
  12. FuLi Silk Flower Factory
  13. Suqian Hollia Arts & Crafts
  14. Ngar Tat
  15. J.S. Flower
  16. Nearly Natural
  17. Dongguan Fusheng Arts
  18. Dongguan Heng Xiang plant simulation Ltd.
  19. Qihao
  20. Dongchu Sculpture
  21. Gold Eagle

Why Do We Buy Flowers?

While 23% of flower purchases are bought for no special occasion a staggering 77% buy flowers for special occasions. At the top of the list are birthdays (12% of flower purchases) and anniversaries (12%).

Flower purchasing reason% reported
No Special Occasion23%
For Special Occasion77%
: Birthday12%
: Anniversary12%
: Thank You6%
: Home Decoration 5%
: Congratulations 5%
: Love/Romance4%
: Mother’s Day4%
: Valentine’s Day 4%
: Apology3%
: Sympathy 3%
: Christmas 3%

Flower Sales Based on Age and Gender

Flower purchases (% of total)WomenMen|Total
<2095%5%|5%
21-4083%17%|22%
41-6078%22%|31%
>6166%44%|42%
All79%21%|100%

Flowers for Valentine’s Day, Christmas, and Mother’s Day

Holiday RankingTransactions (% of all holiday floral purchases)
Valentine’s Day30%
Christmas/Chanukah26%
Mother’s Day26%
Easter/Passover9%
Thanksgiving8%
Father’s Day2%

Who do people buy flowers for Valentine’s day

I buy flowers for … on Valentine’s dayAll|MenWomen
Spouse52%|66%26%
Significant other24%|24%23%
Mother23%|16%34%
Child15%|11%21%
Friend12%|6%23%
Self9%|5%16%
Other relative16%|14%19%

Types of flowers people buy on Valentine’s day

Types of flowers on Valentine’s day (Multiple answers allowed)%
Other types of flower (not roses)84%
: Red Roses69%
: White Roses38%
: Pink Roses37%
: Mixed Colors of Roses31%
: Yellow Roses29%
: Peach/Coral Roses28%
: Purple/Lavender Roses26%
: Orange Roses20%
Other types of flowers (not roses)41%
Mixed Flowers45%
Plants29%

Other Flower facts from Valentine’s day

  • 250 million roses are produced for Valentine’s Day in the US alone.
  • 28 percent of American adults (37% of men, 19% of women) purchased flowers or plants for Valentine’s Day.

What Country Produces the Most Flowers

#CountryProduction Value↓YoY growthCAGR (5-year)
1Netherlands$7444.4mn+0.9 %+1.1 %
2Colombia$3991.2mn+3.0 %+17.7 %
3Ecuador$3498.4mn+0.7 %+7.6 %
4Kenya$3381.9mn-2.1 %+5.2 %
5Germany$3334.3mn+10.9 %+5.8 %
6Malaysia$3291.1mn+4.3 %+18.1 %
7France$3279.5mn+0.4 %+0.0 %
8Israel$3211.5mn+0.0 %-0.3 %
9Spain$3105.8mn-10.7 %+5.4 %
10Italy$2858.7mn-2.0 %+1.4 %
11United Kingdom$1530mn-5.0 %-0.6 %
12Ethiopia$1144.1mn-5.0 %-0.6 %
13Switzerland$634.4mn+3.0 %-0.6 %
14Belgium$620.9mn-2.9 %+2.8 %
15Portugal$617.1mn+0.1 %+3.4 %
16Denmark$470.7mn+1.2 %+0.2 %
17Austria$430.1mn+4.2 %+1.4 %
18Sweden$263.1mn-1.3 %+1.2 %
19Poland$183.6mn+4.3 %+3.4 %
20Czech Republic$178.8mn-7.0 %+5.1 %
21Norway$151.1mn-7.0 %-3.0 %
22Croatia$139.5mn+14.5 %+4.3 %
23Hungary$127.2mn-4.2 %-2.7 %
24Greece$120.9mn-2.6 %+8.2 %
25Finland$112.9mn-1.9 %-1.2 %
26Ireland$79.9mn+0.0 %+4.8 %
27Romania$31.6mn-83.4 %-17.7 %
28Slovenia$29.5mn-4.0 %-5.3 %
29Estonia$28.8mn+2.1 %+18.1 %
30Slovakia$25.7mn+2.8 %+8.2 %
31Bulgaria$19.4mn+4.9 %+26.3 %
32Lithuania$12.9mn-7.5 %-10.3 %
33Cyprus$11.8mn+0.7 %-0.3 %
34Latvia$12.2mn-11.0 %+7.6 %
35Iceland$11.3mn-5.3 %+9.9 %
36Luxembourg$4.4mn+3.0 %+3.1 %
37Malta$1.7mn-17.8 %-12.9 %

Floral Export, per country

#Country2021 ↓2017CAGR (4 year)
1Netherlands$14,040.44mn$10,017.72mn10.04%
2Colombia$1,756.1mn$1,417.13mn5.98%
3Italy$1,356.32mn$942.48mn10.98%
4Germany$1,201.77mn$1,023.63mn4.35%
5Ecuador$964.6mn$825.34mn4.22%
6Belgium$816.76mn$605.72mn8.71%
7Kenya$805.21mn$595.59mn8.80%
8Canada$682.56mn$392.48mn18.48%
9Spain$663.68mn$404.39mn16.03%
10China$569.05mn$336.34mn17.30%
11Denmark$552.39mn$485.42mn3.45%
12United States of America$518.62mn$447.22mn3.99%
13Ethiopia$290.18mn$221.93mn7.69%
14Poland$281.53mn$141.19mn24.85%
15Taipei, Chinese$226.67mn$203.85mn2.80%
16France$216.55mn$165.21mn7.77%
17Hungary$161.31mn$70.61mn32.11%
18Costa Rica$160.36mn$132.02mn5.37%
19Portugal$149.61mn$89.39mn16.84%
20Türkiye$148.89mn$85.51mn18.53%
21Lithuania$135.73mn$143.18mn-1.30%
22Mexico$128.01mn$81.53mn14.25%
23Thailand$122.53mn$123.88mn-0.27%
24Guatemala$120.18mn$89.32mn8.64%
25South Africa$120.1mn$81.26mn11.95%
26Israel$118.74mn$147.82mn-4.92%
27Malaysia$116.94mn$139.73mn-4.08%
28India$98.1mn$78.58mn6.21%
29Viet Nam$93.88mn$65.65mn10.75%
30Japan$80.51mn$123.83mn-8.75%
31United Kingdom$76.38mn$106.53mn-7.08%
32Uganda$69.31mn$57.77mn4.99%
33Chile$55.1mn$69.52mn-5.19%
34Austria$49.41mn$34.57mn10.73%
35Czech Republic$48.36mn$31.12mn13.85%
36New Zealand$45.4mn$47.83mn-1.27%
37Serbia$35.18mn$16.39mn28.65%
38Greece$31.89mn$20.65mn13.60%
39Belarus$28.01mn$45.92mn-9.75%
40Tanzania, United Republic of$27.86mn$26.92mn0.88%
41Slovakia$26.67mn$16.86mn14.54%
42El Salvador$26.55mn$22.28mn4.79%
43Peru$26.37mn$16.75mn14.35%
44Morocco$25.86mn$20.94mn5.88%
45United Arab Emirates$25.72mn$8.93mn46.99%
46Macedonia, North$25.17mn$16.4mn13.38%
47Ireland$24.87mn$16.04mn13.77%
48Indonesia$24.16mn$17.64mn9.24%
49Latvia$23.54mn$31.98mn-6.60%
50Korea, Republic of$18.13mn$25.45mn-7.19%
51Slovenia$17.99mn$14.84mn5.30%
52Bulgaria$17.96mn$11.13mn15.32%
53Iran, Islamic Republic of$17.8mn$22.68mn-5.39%
54Nigeria$17.44mn$7.52mn32.93%
55Sweden$17.36mn$9.4mn21.14%
56Brazil$17.03mn$12.71mn8.51%
57Sri Lanka$16.19mn$15.86mn0.52%
58Singapore$16.08mn$21.51mn-6.30%
59Honduras$15.72mn$9.97mn14.41%
60Finland$14.34mn$10.54mn9.01%
61Australia$11.83mn$13.37mn-2.89%
62Dominican Republic$11.74mn$5.63mn27.09%
63Nicaragua$11.5mn$7.75mn12.09%
64Switzerland$11.07mn$6.16mn19.96%
65Saudi Arabia$10.71mn$1.98mn110.40%
66Zambia$9.91mn$10.97mn-2.41%
67Philippines$8.45mn$5.78mn11.54%
68Rwanda$8.41mn$2.57mn56.87%
69Ukraine$7.98mn$3.96mn25.40%
70Armenia$7.66mn$9.51mn-4.85%
71Luxembourg$5.99mn$1.96mn51.58%
72Albania$5.82mn$1.28mn88.74%
73Egypt$5.48mn$60.59mn-22.74%
74Russian Federation$5.45mn$3.99mn9.18%
75Zimbabwe$5.38mn$2.78mn23.48%
76Norway$5.38mn$3.24mn16.45%
77Croatia$5.37mn$4.79mn3.01%
78Tunisia$4.72mn$3.83mn5.81%
79Kazakhstan$3.94mn$10.92mn-15.99%
80Estonia$3.91mn$3.36mn4.10%
81Ghana$3.9mn$2.39mn15.84%
82Uzbekistan$3.77mn$1.9mn24.53%
83Bosnia and Herzegovina$3.72mn$2.93mn6.74%
84Romania$3.33mn$3.58mn-1.77%
85Georgia$3.06mn$1.01mn50.49%
86Pakistan$2.71mn$1.65mn15.99%
87Côte d’Ivoire$2.13mn$1.98mn1.90%
88Lebanon$1.94mn$0.49mn74.28%
89Hong Kong, China$1.84mn$3.12mn-10.29%
90Jordan$1.76mn$3.39mn-11.99%
91Syrian Arab Republic$1.61mn$1.88mn-3.61%
92Moldova, Republic of$1.43mn$1.81mn-5.16%
93Uruguay$0.89mn$2.04mn-14.16%
94Lao People’s Democratic Republic$0.76mn$0.43mn19.50%
95Madagascar$0.74mn$0.22mn59.91%
96Cameroon$0.68mn$0.46mn12.09%
97Senegal$0.66mn$0.48mn8.99%
98Argentina$0.59mn$2.81mn-19.80%
99Panama$0.53mn$0mnN/A
100Myanmar$0.5mn$1.82mn-18.15%
101Saint Lucia$0.47mn$0mnN/A
102Haiti$0.41mn$0.13mn52.84%
103Oman$0.4mn$0.32mn6.60%
104Afghanistan$0.36mn$0mnN/A
105Mozambique$0.34mn$0.16mn28.42%
106Azerbaijan$0.34mn$0.39mn-3.29%
107Bangladesh$0.32mn$0.07mn92.39%
108Burkina Faso$0.3mn$1.04mn-17.80%
109Mauritius$0.25mn$1.27mn-20.15%
110Kuwait$0.24mn$0.57mn-14.30%
111Cyprus$0.24mn$0.17mn10.38%
112Botswana$0.22mn$0.02mn265.79%
113Mali$0.19mn$0mnN/A
114Dominica$0.19mn$0mnN/A
115Paraguay$0.19mn$0.14mn7.99%
116Kyrgyzstan$0.18mn$4.82mn-24.08%
117Namibia$0.18mn$0.44mn-15.03%
118Qatar$0.17mn$0.11mn11.50%
119Papua New Guinea$0.12mn$0.06mn28.64%
120Suriname$0.09mn$0.08mn4.38%
121Sudan$0.09mn$0mnN/A
122Montenegro$0.09mn$0.07mn8.85%
123Curaçao$0.08mn$0.01mn295.83%
124Jamaica$0.07mn$0.12mn-9.48%
125Vanuatu$0.07mn$0.04mn20.27%
126Guinea$0.07mn$0.02mn43.75%
127Burundi$0.06mn$0.02mn50.00%
128Togo$0.06mn$0.02mn36.46%
129French Polynesia$0.06mn$0.05mn3.06%
130Nepal$0.05mn$0.04mn7.69%
131Algeria$0.04mn$0mnN/A
132Malta$0.04mn$0mnN/A
133Iraq$0.03mn$0.01mn26.79%
134Venezuela, Bolivarian Republic of$0.03mn$0.18mn-21.33%
135Fiji$0.02mn$0.02mn13.33%
136Malawi$0.02mn$0.22mn-22.47%
137Tajikistan$0.02mn$0.36mn-23.55%
138Sierra Leone$0.02mn$0mnN/A
139Niger$0.02mn$0mnN/A
140Cuba$0.02mn$0mn175.00%
141Central African Republic$0.02mn$0mnN/A
142Timor-Leste$0.01mn$0mnN/A
143Benin$0.01mn$0.01mn5.56%
144Bahamas$0.01mn$0.01mn25.00%
145Tonga$0.01mn$0mnN/A
146Trinidad and Tobago$0.01mn$0.01mn-12.50%
147Eswatini$0.01mn$0.05mn-22.06%
148Palestine, State of$0.01mn$2.01mn-24.93%
149French Southern and Antarctic Territories$0.01mn$0mnN/A
150Barbados$0.01mn$0.04mn-21.53%
151Bolivia, Plurinational State of$0.01mn$0.01mn0.00%
152South Sudan$0.01mn$0mnN/A
153Yemen$0mn$0.03mnN/A
154Brunei Darussalam$0mn$0.02mnN/A
155Guam$0mn$0mnN/A
156Saint Kitts and Nevis$0mn$0mnN/A
157Micronesia, Federated States of$0mn$0mnN/A
158Saint Vincent and the Grenadines$0mn$0.01mnN/A
159Tokelau$0mn$0mnN/A
160United States Minor Outlying Islands$0mn$0.06mnN/A
161Iceland$0mn$0.01mnN/A
162Saint Helena$0mn$0mnN/A
163Guyana$0mn$0.01mnN/A
164Congo, Democratic Republic of the$0mn$0mnN/A
165British Virgin Islands$0mn$0mnN/A
166Bahrain$0mn$0.12mnN/A
167Angola$0mn$0mnN/A
168Antigua and Barbuda$0mn$0.01mnN/A
169Turkmenistan$0mn$0mnN/A
170Somalia$0mn$0.02mnN/A
171Sao Tome and Principe$0mn$0mnN/A
172Samoa$0mn$0.01mnN/A
173Cambodia$0mn$0.02mnN/A
174Comoros$0mn$0mnN/A
175Congo$0mn$0mnN/A
176Gambia$0mn$0mnN/A
177Maldives$0mn$0mnN/A
178Mongolia$0mn$2.99mnN/A
179Lesotho$0mn$0.93mnN/A
180Korea, Democratic People’s Republic of$0mn$0.34mnN/A
181Saint Pierre and Miquelon$0mn$0mnN/A
182Pitcairn$0mn$0mnN/A
183Marshall Islands$0mn$1.06mnN/A
184Norfolk Island$0mn$0.06mnN/A
185Sint Maarten (Dutch part)$0mn$0mnN/A
186New Caledonia$0mn$0.01mnN/A
187Nauru$0mn$0.01mnN/A
188Djibouti$0mn$0mnN/A
189Gibraltar$0mn$0mnN/A
190British Indian Ocean Territory$0mn$0mnN/A
191Solomon Islands$0mn$0.06mnN/A
192Andorra$0mn$0mnN/A
193Bhutan$0mn$0mnN/A
194Ship stores and bunkers$0mn$0mnN/A
195Free Zones$0mn$0mnN/A
196Western Sahara$0mn$0.01mnN/A
197Turks and Caicos Islands$0mn$0mnN/A
World$27,772.64mn$20,682.34mn8.57%

Floral Import, per country

#Country2021 ↓2017CAGR (4 year period)
1Germany$3,969.73mn$3,143.06mn6.58%
2United States of America$3,562.68mn$2,277.65mn14.10%
3Netherlands$3,121.77mn$2,366.14mn7.98%
4United Kingdom$1,729.73mn$1,544.2mn3.00%
5France$1,602.5mn$1,220.92mn7.81%
6Russian Federation$794.88mn$567.91mn9.99%
7Switzerland$730.35mn$560.62mn7.57%
8Italy$691.06mn$636.05mn2.16%
9Belgium$654.69mn$440.43mn12.16%
10Japan$595.39mn$585.71mn0.41%
11Poland$558.75mn$300.92mn21.42%
12Canada$545.82mn$409.47mn8.32%
13Austria$488.87mn$380.57mn7.11%
14Denmark$474.2mn$329.45mn10.98%
15Spain$354.78mn$246.25mn11.02%
16Sweden$354.53mn$290.14mn5.55%
17Czech Republic$297.16mn$194.79mn13.14%
18Norway$280.96mn$252.89mn2.78%
19China$244.3mn$280.86mn-3.25%
20Romania$234.97mn$145.43mn15.39%
21Lithuania$215.01mn$133.67mn15.21%
22Portugal$191.99mn$140mn9.28%
23Ireland$160.72mn$96.32mn16.72%
24Finland$157.44mn$136.8mn3.77%
25Korea, Republic of$153.6mn$107.79mn10.62%
26Hungary$150.81mn$116.26mn7.43%
27Mexico$148.92mn$117.68mn6.64%
28Slovakia$119.04mn$76.07mn14.12%
29Belarus$117.4mn$262.32mn-13.81%
30Saudi Arabia$113.58mn$63.77mn19.53%
31Australia$110.62mn$81.84mn8.79%
32United Arab Emirates$107.9mn$70.38mn13.33%
33Vietnam$100.06mn$103.16mn-0.75%
34Singapore$90.33mn$87.32mn0.86%
35Morocco$89.81mn$75.07mn4.91%
36Greece$79.82mn$59.22mn8.70%
37Thailand$72.31mn$32.21mn31.13%
38Kazakhstan$72.24mn$61.3mn4.46%
39Ukraine$72.15mn$27.13mn41.49%
40Slovenia$70.62mn$56.28mn6.37%
41Latvia$61.95mn$40.76mn13.00%
42Croatia$61.43mn$43.2mn10.55%
43Colombia$61.12mn$35.25mn18.35%
44Türkiye$53.22mn$83.02mn-8.97%
45Kuwait$52.15mn$28.52mn20.71%
46Luxembourg$50.15mn$35.04mn10.78%
47Estonia$45.42mn$32.61mn9.82%
48Brazil$40.6mn$40.52mn0.05%
49Qatar$39.99mn$33.19mn5.12%
50Uzbekistan$39.82mn$30.3mn7.86%
51Bulgaria$38.65mn$34.56mn2.96%
52Hong Kong, China$38.52mn$55.09mn-7.52%
53Chile$36.78mn$28.99mn6.73%
54Serbia$34.31mn$20.63mn16.58%
55India$33.48mn$20.54mn15.74%
56Iraq$32.38mn$26.13mn5.98%
57Israel$32.26mn$16.81mn22.97%
58Ecuador$31.95mn$18.98mn17.08%
59Peru$29.09mn$42.92mn-8.06%
60Azerbaijan$26.25mn$21.95mn4.90%
61Moldova, Republic of$25.9mn$13.68mn22.33%
62Georgia$25.05mn$13.83mn20.28%
63Taipei, Chinese$22.65mn$24.68mn-2.06%
64Malaysia$17.86mn$11.14mn15.09%
65South Africa$17.56mn$17.79mn-0.33%
66Costa Rica$16.58mn$12.7mn7.63%
67Cyprus$15.66mn$11.29mn9.67%
68Algeria$15.39mn$22.67mn-8.03%
69Oman$14.38mn$8.08mn19.49%
70Iran, Islamic Republic of$14.37mn$7.71mn21.61%
71Bosnia and Herzegovina$14.17mn$10.24mn9.61%
72New Zealand$14.15mn$12.49mn3.33%
73El Salvador$14.14mn$6.57mn28.80%
74Bahrain$13.26mn$9.98mn8.22%
75Dominican Republic$13.04mn$13.12mn-0.14%
76Indonesia$12.1mn$5.88mn26.43%
77Tajikistan$12.01mn$2.29mn106.23%
78Armenia$11.84mn$2.59mn89.30%
79Egypt$11.47mn$1.95mn122.10%
80Albania$10.53mn$9.02mn4.19%
81Jordan$9.92mn$13.44mn-6.55%
82Panama$9.49mn$10.57mn-2.55%
83Kenya$9.41mn$6.15mn13.23%
84Macedonia, North$9.24mn$8.42mn2.44%
85Bahamas$9.24mn$15.43mn-10.02%
86Guatemala$8.51mn$5.58mn13.11%
87Seychelles$8.23mn$0.34mn589.03%
88Lebanon$7.85mn$22.45mn-16.26%
89Macao, China$7.84mn$5.82mn8.70%
90Montenegro$7.64mn$5.47mn9.93%
91Iceland$7.4mn$4.45mn16.55%
92Turkmenistan$6.87mn$12.25mn-10.98%
93Namibia$5.95mn$5.88mn0.31%
94Malta$5.7mn$4.54mn6.44%
95Zimbabwe$5.34mn$1.21mn85.74%
96Uruguay$5.21mn$3.89mn8.46%
97Argentina$5.18mn$8.36mn-9.52%
98Mozambique$5.15mn$1.21mn81.32%
99Kyrgyzstan$4.81mn$3.74mn7.22%
100Ethiopia$4.34mn$2.57mn17.28%
101Curaçao$3.99mn$1.56mn38.94%
102Tunisia$3.89mn$7.2mn-11.49%
103Botswana$3.83mn$1.39mn44.00%
104Nepal$3.61mn$1.18mn51.44%
105Cayman Islands$3.58mn$0mnN/A
106Eswatini$3.5mn$2.07mn17.34%
107Faroe Islands$2.73mn$1.72mn14.63%
108Trinidad and Tobago$2.7mn$0.53mn101.93%
109Côte d’Ivoire$2.59mn$1.61mn15.11%
110Zambia$2.54mn$0.91mn44.62%
111Maldives$2.47mn$1.63mn12.97%
112Libya, State of$2.35mn$8.01mn-17.65%
113Philippines$2.32mn$2.15mn1.93%
114Brunei Darussalam$2.25mn$2.6mn-3.37%
115Nicaragua$2.24mn$2.92mn-5.80%
116Lao People’s Democratic Republic$2.13mn$4.89mn-14.11%
117Aruba$2.11mn$2mn1.44%
118Paraguay$2.1mn$2.31mn-2.20%
119Antigua and Barbuda$1.96mn$1.12mn18.91%
120Andorra$1.84mn$1.6mn3.69%
121Turks and Caicos Islands$1.73mn$2.74mn-9.18%
122Ghana$1.65mn$0.2mn178.45%
123Pakistan$1.64mn$4.56mn-16.03%
124Angola$1.64mn$2.87mn-10.78%
125Sint Maarten (Dutch part)$1.55mn$0.59mn40.37%
126Uganda$1.55mn$1.14mn9.07%
127Mongolia$1.49mn$0.3mn99.41%
128Honduras$1.44mn$1.22mn4.48%
129Bermuda$1.43mn$1.39mn0.61%
130Jamaica$1.39mn$1.44mn-0.95%
131Anguilla$1.38mn$0.46mn50.88%
132Bolivia, Plurinational State of$1.26mn$1.61mn-5.31%
133Sri Lanka$1.26mn$1.45mn-3.29%
134Mauritius$1.12mn$1.48mn-6.15%
135Bangladesh$1.03mn$1.12mn-1.90%
136Barbados$0.91mn$0.92mn-0.22%
137Tanzania, United Republic of$0.88mn$0.61mn10.94%
138Cameroon$0.81mn$0.67mn5.11%
139Gabon$0.72mn$0.86mn-4.03%
140Saint Kitts and Nevis$0.72mn$1.11mn-8.84%
141British Virgin Islands$0.71mn$0.54mn8.19%
142Afghanistan$0.68mn$0.19mn62.63%
143Gibraltar$0.65mn$0.58mn3.06%
144Greenland$0.65mn$0.24mn43.83%
145Suriname$0.57mn$0.41mn9.88%
146Korea, Democratic People’s Republic of$0.55mn$0.2mn43.07%
147New Caledonia$0.53mn$0.7mn-6.19%
148Somalia$0.49mn$0.45mn2.40%
149Syrian Arab Republic$0.48mn$0.12mn72.15%
150Cabo Verde$0.47mn$0.23mn26.75%
151United States Minor Outlying Islands$0.45mn$1.22mn-15.79%
152Senegal$0.39mn$0.25mn14.46%
153Haiti$0.31mn$1mn-17.18%
154Sudan$0.3mn$0.71mn-14.54%
155Venezuela, Bolivarian Republic of$0.3mn$0.1mn51.29%
156Lesotho$0.29mn$0.21mn9.76%
157Belize$0.27mn$0.18mn11.94%
158Bhutan$0.26mn$0.14mn20.63%
159Yemen$0.24mn$0.02mn313.89%
160French Polynesia$0.24mn$0.46mn-11.87%
161Malawi$0.23mn$0.19mn4.53%
162Cambodia$0.22mn$0.34mn-8.36%
163Djibouti$0.22mn$0.05mn88.27%
164Myanmar$0.21mn$2.59mn-22.99%
165Congo, Democratic Republic of the$0.21mn$0.13mn15.35%
166Saint Vincent and the Grenadines$0.18mn$0.57mn-17.36%
167Bonaire, Sint Eustatius and Saba$0.17mn$0.02mn171.59%
168Central African Republic$0.16mn$0mnN/A
169South Sudan$0.16mn$0.06mn42.98%
170Nigeria$0.14mn$0.41mn-16.65%
171Madagascar$0.13mn$0.21mn-10.05%
172Palestine, State of$0.12mn$3.06mn-24.02%
173French Southern and Antarctic Territories$0.11mn$0.01mn231.82%
174Togo$0.11mn$0.01mn286.11%
175Solomon Islands$0.11mn$0.01mn525.00%
176Fiji$0.09mn$0.06mn15.35%
177Rwanda$0.09mn$0.5mn-20.35%
178Cuba$0.08mn$1.04mn-23.04%
179Guinea$0.08mn$0.04mn20.24%
180Grenada$0.07mn$0.08mn-2.98%
181Saint Pierre and Miquelon$0.07mn$0.02mn57.95%
182Ship stores and bunkers$0.07mn$0.21mn-16.51%
183Tonga$0.07mn$0mnN/A
184Norfolk Island$0.06mn$0mnN/A
185Guyana$0.05mn$0.06mn-3.97%
186Mauritania$0.05mn$0.01mn142.86%
187Saint Lucia$0.04mn$0.34mn-22.15%
188Mali$0.04mn$0.03mn4.69%
189Dominica$0.04mn$0.04mn-1.88%
190Equatorial Guinea$0.03mn$0.1mn-16.83%
191Benin$0.03mn$0mn233.33%
192Congo$0.03mn$0.01mn50.00%
193Cook Islands$0.02mn$0mnN/A
194Sao Tome and Principe$0.02mn$0mn141.67%
195Burkina Faso$0.02mn$0mn225.00%
196Papua New Guinea$0.02mn$0.14mn-22.01%
197Gambia$0.02mn$0mn108.33%
198Timor-Leste$0.02mn$0.01mn6.25%
199Sierra Leone$0.01mn$0mn150.00%
200Burundi$0.01mn$0.04mn-18.75%
201Liberia$0.01mn$0.01mn8.33%
202Nauru$0.01mn$0.04mn-20.93%
203Palau$0mn$0.07mn-23.61%
204Tokelau$0mn$0.01mn-15.00%
205Marshall Islands$0mn$0mnN/A
206Falkland Islands (Malvinas)$0mn$0mnN/A
207Guam$0mn$0.03mnN/A
208Northern Mariana Islands$0mn$0.1mnN/A
209Niger$0mn$0.1mnN/A
210Free Zones$0mn$0.04mnN/A
211Kiribati$0mn$0mnN/A
212British Indian Ocean Territory$0mn$0mnN/A
213Comoros$0mn$0mnN/A
214Samoa$0mn$0.02mnN/A
215Wallis and Futuna Islands$0mn$0mnN/A
216Niue$0mn$0mnN/A
217Micronesia, Federated States of$0mn$0mnN/A
218Pitcairn$0mn$0.02mnN/A
219Guinea-Bissau$0mn$0mnN/A
220Saint Helena$0mn$0mnN/A
221Christmas Island$0mn$0mnN/A
222Cocos (Keeling) Islands$0mn$0mnN/A
223Chad$0mn$0.01mnN/A
224Eritrea$0mn$0.06mnN/A
225Montserrat$0mn$0.01mnN/A
226Vanuatu$0mn$0mnN/A
World$25,069.17mn$19,220.78mn7.61%

Trade Balance and Share of Net Export Per Country

A clear-cut winner in the history of flower sales is The Netherlands which produces a staggering 52% of the world’s net exported floral products.

#CountryTrade balance, 2021 (USD)Annual growth in value, 2017-2021 (%)Annual growth in value, 2020-2021 (%)Share in world exports, 2021 (%) ↓
1Netherlands10,918,67272850.7
2Colombia1,694,9764236.3
3Italy665,2598274.9
4Germany-2,476,3933114.1
5Ecuador932,6473143.5
6Belgium162,0725292.9
7Kenya795,7976272.9
8Canada136,74114372.5
9Spain308,90711312.4
10China324,74514202.1
11Denmark78,1952142
12United States of America-3,044,0552211.9
13Ethiopia285,8405341
14Poland-277,2181681
15Taipei, Chinese204,0211150.8
16France-1,385,9455170.8
17Hungary10,499181400.6
18Costa Rica143,7813340.6
19Portugal-42,37813200.5
20Türkiye95,66813390.5
21Lithuania-79,274-210.5
22Mexico-20,90871020.5
23Thailand50,227-3240.4
24Guatemala111,6735320.4
25South Africa102,5367470.4
26Israel86,478-710.4
27Malaysia99,081-680.4
28India64,6234340.4
29Viet Nam-6,1809190.3
30Japan-514,884-9-270.3
31United Kingdom-1,653,352-8-130.3
32Uganda67,7663270.3
33Chile18,312-3-110.2
34Austria-439,453850.2
35Czech Republic-248,80310240.2
36New Zealand31,251-4330.2
37Serbia8682140.1
38Greece-47,9318340.1
39Belarus-89,387-4-820.1
40Tanzania, United Republic of26,983-3200.1
41Slovakia-92,36411180.1
42El Salvador12,4045100.1
43Peru-2,71511260.1
44Morocco-63,9454-30.1
45United Arab Emirates-82,18030220.1
46Macedonia, North15,93010170.1
47Ireland-135,85812240.1
48Indonesia12,0576300.1
49Latvia-38,413-13890.1
50Korea, Republic of-135,470-8-10.1
51Slovenia-52,6334110.1
52Iran, Islamic Republic of3,424-11-340.1
53Nigeria17,299142160.1
54Sweden-337,17421-220.1
55Brazil-23,5726340.1
56Bulgaria-16,58916-180.1
57Sri Lanka14,9321370.1
58Singapore-74,247-820.1
59Honduras14,28813120.1
60Finland-143,1047270.1
61Australia-98,791-5270
62Dominican Republic-1,309171040
63Nicaragua9,2619170
64Switzerland-719,27813-40
65Saudi Arabia-102,86859480
66Zambia7,371-5290
67Philippines6,13410790
68Rwanda8,32031510
69Ukraine-64,17218390
70Armenia-4,177-6100
71Luxembourg-44,16138-20
72Albania-4,707501220
73Russian Federation-789,4299340
74Egypt-6,072-49-310
75Zimbabwe4112-110
76Norway-275,5858650
77Croatia-56,067-1160
78Tunisia8325-50
79Kazakhstan-68,300-2810
80Estonia-41,5081490
81Ghana2,25012240
82Uzbekistan-36,05249-940
83Bosnia and Herzegovina-10,4576-150
84Romania-231,641-4220
85Georgia-21,986201820
86Pakistan1,075930
87Côte d’Ivoire-4595-140
88Lebanon-5,915271830
89Hong Kong, China-36,685-16-230
90Jordan-8,157-17850
91Syrian Arab Republic1,130-12240
92Moldova, Republic of-24,469-3-340
93Uruguay-4,319-13-610
94Lao People’s Democratic Republic-1,36814210
95Madagascar60926640
96Cameroon-130-10380
97Senegal2656-220
98Argentina-4,624-28 0
99Panama-8,969227-150
100Myanmar290-22-400
101Saint Lucia436530150
102Haiti990120
103Oman-13,973340
104Afghanistan-3241133600
105Mozambique-4,80615-240
106Azerbaijan-25,911-3-100
107Bangladesh-708141,1370
108Burkina Faso280-26-740
109Mauritius-869-37-90
110Kuwait-51,902-16-530
111Cyprus-15,418-74380
112Botswana-3,610126-90
113Mali156305850
114Dominica1551688,8550
115Paraguay-1,914-191,7650
116Kyrgyzstan-4,635-45-180
117Namibia-5,773-29990
118Qatar-39,828 2510
119Papua New Guinea10129590
120Suriname-471-21,7430
121Montenegro-7,54911-690
122Sudan-2101173410
123Curaçao-3,910381710
124Jamaica-1,317-91230
125Vanuatu6722310
126Guinea-9222280
127Burundi51242220
128Togo-5329-40
129French Polynesia-18421750
130Nepal-3,5634670
131Algeria-15,34718350
132Malta-5,667  0
133Iraq-32,348262140
134Venezuela, Bolivarian Republic of-269-253200
135Fiji-6981470
136Malawi-206-604020
137Tajikistan-11,984-524150
138Sierra Leone2-6120
139Niger1447750
140Cuba-6522-580
141Central African Republic-1491212750
142Timor-Leste-266 0
143Bahamas-9,230541210
144Benin-20-24-90
145Tonga-591585930
146Trinidad and Tobago-2,695-19880
147United States Minor Outlying Islands-447-39 0
148Palestine, State of-109-33490
149Eswatini-3,491-43-600
150South Sudan-150  0
151Saint Kitts and Nevis-716-32 0
152French Southern and Antarctic Territories-108  0
153Barbados-902-511780
154Bolivia, Plurinational State of-1,25925-450
155Brunei Darussalam-2,246-26 0
156Micronesia, Federated States of4  0
157Yemen-241-25-880
158Tokelau-1-71310
159Saint Vincent and the Grenadines-172-381240
160Iceland-7,394-32-690
161Guyana-52-46 0
162Congo, Democratic Republic of the-204  0
163British Virgin Islands-71260 0
164Bahrain-13,262-73 0
165Angola-1,6346950
166Antigua and Barbuda-1,959-22 0
167Saint Helena178 0
168Somalia-490-60 0
169Turkmenistan-6,872  0

Other Facts

The above tables are the most basic tabulations of the flower statistics dataset. Feel free to reach out for full access.

Some of the more interesting findings from the analysis are shared below:

Employment and average wage

  • The US flower industry employs 84,011 people through over 35,000 companies (flourists, online, distributers and etc.).
  • The average wage in the Floral industry is $29,140 (florist)
  • The Flower industry experience the sharpest decline in revenue in 2020 of -6.2%.

Florists

As we just learned the average florist earns a yearly wage of less than $30,000.

However, the average florist shop makes an annual turnover of $362,318.

Cut flowers

There are a lot of different types of flowers. One of the distinctions are so-called “cut” flowers, meaning those that are not possible to re-plant.

In 2019 the number of cut flowers produced in one year was 528,096,000 – BUT! Only in Malaysia.

In the world, more than 132,000bn cut flowers are produced each year.

Flower production movement during the oil crisis

From aggregating datasets predating those we have it becomes apparent that the 1970’s oil crisis pushed the industry growth and production facilities south.

It caused much of the world’s actual flower production to become significantly more expensive. By moving south, where warmer climates and cheaper labor exists prices could be kept at the same levels going forward.

This attracted the industry in large part and became the renaissance for flower production in countries such as Kenya, Malaysia, and Ecuador.

Rose producing countries

Top rose producing countries are India, China, Ecuador, Colombia, Kenya, Mexico, Italy, Thailand, and Japan.

While the world’s top flower producers are most famous for the tulip.

Kenya flower industry employment

Over 2 million people in Kenya are employed in the flower industry.

1% of Kenya’s GDP ($800 million a year) is from the floral market and companies.

33% of roses sold in EU have been produced in Kenya.

Tambuzi Limited, one of Kenyas 130 producers, grows eight million flowers annually.

Equator Flowers farm located in Kenya, produce 100,000 rose stems a day. During the pandemic they lost 80% of their orders in the first 3 months. This equated to a loss of $ 300,000 in revenue.

Loss of value during transport

Flowers are logically a hard produce to transport. It is estimated that for each day in transport cut flowers lose 15% of their value.

This is despite the fact that almost without exception cut flowers are shipped in cold environments to keep them fresh for longer. This is also called the “cold-chain” process.

The Netherlands

The Netherlands are responsible for 50.7% of the export of flowers.

The Netherlands used 2,726,046 acres for the production of outdoor flower bulbs.

User sentiment

  • 73% of Americans have a high appreciation of flowers.
    • 76% of Millennials have a high appreciation of flowers.
    • 73% of Generation X have a high appreciation of flowers.
    • 72% of Baby Boomers have a high appreciation of flowers.
  • 65% report that they feel special when they receive flowers.
  • 60% believe flowers has a special meaning unlike any other gift.
  • 77% perceive those who give flowers to be thoughtful.
  • 69% report that the sight and smell of flowers can improve their mood.
  • 89% report that they remember the last time they gave someone else flowers.
  • 77% remember the last time they received flowers from someone.