Gift Industry Statistics – Facts & Stats on Personalized Gifts, Wrapping Paper, and Gift Cards

By Bedbible Research Center / March 14, 2023

In this Gift Industry Research we looked at longitudinal data with more than 2M data points. Additionally, findings were backed up by a collection of 17,821 survey respondents, who also answered surveys in the years from 2000 and to today. All findings are available for public use.

Please reach out to the Bedbible Research Center, at researchcenter@bedbible.com for access to the full dataset. Make sure to reference any use of the dataset, or the findings presented in this article.

Key Gifting Industry Statistics

  • The private gifting industry is worth over $1 trillion globally (expected to grow to $1.7 trillion by 2030) .
  • The total US gifting industry is worth $594 billion ($352 billion in private consumer sales, and $242 billion through corporate schemes).
  • The US gifting industry is expected to grow to $812 billion by 2030 (+4% CAGR)
  • The average US consumer spends $1,334 on gifts each year.
  • The global gift card industry is worth $869 billion (expected to grow to $1.5 trillion by 2030).
  • The US gift card industry is worth $241 billion.
  • The average consumer purchases 3.3 gift cards annually (with an average worth of $51.5).
  • Gifting flowers is very popular, with $8.4 billion worth of flower gifts sold each year in the US (42% of the $17 billion flower market).
  • Each year $20 million worth of wrapping papers is sold (an estimated 2.3 million pounds ends up in landfills).
  • The average buyer spends $832 on Christmas, $175 on Valentine’s Day, $245 on Mother’s Day, $172 on Father’s day, and $180 on Easter gifts.

Private Consumer Gifting Industry – Market Size

  • The US private consumer gifting industry is worth $352B in 2022.
  • The US private consumer on average spends $1,334 annually on gifts.
  • The global private consumer gifting industry is worth $1,102B in 2022.
  • The global gifting market for private consumers is expected to grow to $1,690B by 2030.
  • The US gifting market for private consumers is expected to grow to $453B by 2030.
private Gifting Industry Market Size
YearGlobal private consumer gifting market|US private consumer gifting marketTotal consumer spending (US)Per consumer (US)
2000$344B|$156B$6,767B$872
2001$372B|$158B$7,073B$883
2002$396B|$165B$7,348B$894
2003$442B|$176B$7,740B$905
2004$448B|$189B$8,232B$916
2005$472B|$210B$8,769B$927
2006$501B|$207B$9,277B$938
2007$529B|$214B$9,747B$949
2008$452B|$221B$10,050B$860
2009$478B|$218B$9,891B$871
2010$654B|$226B$10,260B$982
2011$730B|$235B$10,699B$993
2012$656B|$243B$11,047B$984
2013$782B|$250B$11,364B$1015
2014$808B|$261B$11,848B$1126
2015$834B|$270B$12,263B$1037
2016$760B|$279B$12,693B$948
2017$886B|$291B$13,234B$1,059
2018$987B|$306B$13,905B$1,170
2019$1,002B|$317B$14,393B$1,181
2020$1,051B|$311B$14,116B$1,192
2021$1,180B|$350B$15,903B$1,222
2022$1,102B|$352B$16,008B$1,334
2023$1,165B|$365B$16,580B$1,346
2024$1,231B|$377B$17,151B$1,258
2025$1,299B|$390B$17,723B$1,370
2026$1,365B|$402B$18,295B$1,382
2027$1,446B|$415B$18,866B$1,394
2028$1,525B|$428B$19,438B$1,406
2029$1,606B|$440B$20,010B$1,418
2030$1,690B|$453B$20,581B$1,430

Private vs. Corporate gifting industry market size

A large part of the gifting industry is corporate gifting. This market is huge, and a large part of the overall gifting industry.

  • 41% of all gifts bought in the US is bought through corporations as part of a corporate gifting scheme.
  • 59% of all gifts bought in the US is by private consumers for birthdays, anniversaries, and holidays.
  • The US corporate gifting industry is worth $242 billion.
  • The US gifting industry is worth $594 billion.
  • The US corporate gifting industry on average grows +4.02% YoY (CAGR), faster than the private gifting industry (+3.84%).
  • The US corporate gifting industry ($242 billion) is smaller by two-thirds than the private gifting industry ($352 billion)

YearTotal US gifting industryCorporate gifting industry (US)Private consumer gifting industry (US)
2000$263B$107B$156B
2001$275B$116B$158B
2002$299B$134B$165B
2003$316B$140B$176B
2004$340B$151B$189B
2005$377B$167B$210B
2006$373B$166B$207B
2007$376B$161B$214B
2008$396B$175B$221B
2009$390B$172B$218B
2010$407B$181B$226B
2011$412B$177B$235B
2012$436B$193B$243B
2013$434B$184B$250B
2014$472B$211B$261B
2015$485B$215B$270B
2016$501B$222B$279B
2017$522B$231B$291B
2018$551B$245B$306B
2019$555B$238B$317B
2020$556B$246B$310B
2021$630B$281B$350B
2022$594B$242B$352B
2023$633B$268B$365B
2024$683B$306B$377B
2025$701B$311B$390B
2026$722B$320B$402B
2027$744B$329B$415B
2028$771B$343B$428B
2029$771B$331B$440B
2030$812B$359B$453B

Gift card industry

  • The gift card industry is worth $869 billion globally.
  • The US gift card industry is worth $241 billion.
  • The average US consumer spends $51.47 per gift card.
  • The average US consumers purchases 3.2 gift cards each year.
  • The gift card industry is expected to grow to over $400 billion by 2030.
  • The average annual growth of the gift card industry is +11% YoY (CAGR).
  • The average number of gift cards purchases per person has almost tripled from 1.1 in 2000 too 3.2 today.
  • Spending per gift card has increased from $33.41 per gift card in 2000 too $51.47 today (a +54% increase).
Gift card industry, market size and spending per card

YearGlobal gift card market sizeUS Gift card Market sizeSpend per gift card (US)Number of gift cards per consumer (US)
2000$95B$26B$33.411.1
2001$101B$28B$33.381.2
2002$108B$30B$34.441.1
2003$111B$30B$34.41.3
2004$132B$37B$35.341.4
2005$198B$54B$35.371.2
2006$217B$61B$35.761.3
2007$278B$76B$39.191.5
2008$291B$79B$38.711.4
2009$280B$78B$39.781.1
2010$331B$91B$39.811.6
2011$340B$95B$40.241.8
2012$321B$87B$44.112.2
2013$359B$100B$43.572.1
2014$382B$104B$43.522.2
2015$411B$112B$44.92.2
2016$471B$132B$44.92.7
2017$472B$129B$46.133.1
2018$582B$160B$46.172.9
2019$619B$169B$46.673.2
2020$767B$215B$51.153.1
2021$812B$221B$50.533.4
2022$869B$241B$51.473.2
2023$994B$271B$51.533.3
2024$1042B$292B$51.883.4
2025$1233B$336B$52.243.5
2026$1396B$380B$53.133.4
2027$1411B$391B$53.493.6
2028$1433B$397B$59.213.7
2029$1459B$396B$58.034.1
2030$1482B$404B$67.863.8

Personalized gifting industry

  • The global personalized gifting industry is worth $32.01B.
  • The US personalized gifting industry is worth $9.53B.
  • The average annual growth in the personalized gifting industry is +7% (CAGR).
  • The personalized gifting industry makes up 1.6% of the total US gifting industry, and 2.7% of the private gifting industry.
  • The personalized gifting industry is growing at almost twice the speed of the overall gifting industry.
  • Personalized gifting is expected to reach sales of $53.08 billion globally by 2030
  • In the US the personalized gifting industry is expected to reach $15.14 by 2030.
Personalized Gifting Industry Market Size statistics
YearsGlobal Personalized Gift Market SizeUS Personalized Gift Market Size
2000$9.11B$2.68B
2001$11.13B$3.28B
2002$11.02B$3.28B
2003$11.15B$3.32B
2004$11.16B$3.27B
2005$12.71B$3.73B
2006$12.68B$3.67B
2007$12.56B$3.69B
2008$14.30B$4.20B
2009$14.61B$4.29B
2010$15.57B$4.59B
2011$15.91B$4.54B
2012$17.13B$5.03B
2013$17.51B$5.15B
2014$18.03B$5.29B
2015$19.57B$5.76B
2016$20.98B$5.98B
2017$21.85B$6.44B
2018$24.11B$7.16B
2019$38.66B$11.39B
2020$25.8B$7.61B
2021$29.19B$8.70B
2022$32.01B$9.53B
2023$32.89B$9.63B
2024$35.49B$10.41B
2025$38.62B$11.18B
2026$42.99B$12.62B
2027$47.14B$13.86B
2028$49.11B$14.42B
2029$51.85B$15.27B
2030$53.08B$15.14B

Floral gift

Drawing on our analysis of the total Flower industry market we found that:

  • The total US flower market is worth $16.98 billion.
  • The floral gifting market is worth $8.36 billion in the US.
  • In other words, 42.2% of the total sales in the flower industry is for gifting purposes. Other areas include served by the flower industry include gardening, weddings, anniversaries, or funerals.
YearTotal Flower Market size USFloral gifts, market share
2000$15.55B$7.50B
2001$15.78B$6.66B
2002$15.42B$7.59B
2003$15.64B$8.01B
2004$15.69B$6.74B
2005$15.65B$7.55B
2006$15.81B$6.68B
2007$15.86B$7.81B
2008$15.61B$8.00B
2009$15.96B$6.85B
2010$16.01B$7.72B
2011$15.95B$6.74B
2012$16.19B$7.97B
2013$17.96B$9.20B
2014$18.15B$7.79B
2015$16.92B$8.16B
2016$16.37B$6.91B
2017$16.34B$8.04B
2018$15.05B$7.71B
2019$16.05B$6.89B
2020$17.17B$8.28B
2021$17.09B$7.22B
2022$16.98B$8.36B
2023$17.28B$8.85B
2024$17.11B$7.35B
2025$16.82B$8.11B
2026$17.32B$7.31B
2027$17.51B$8.62B
2028$17.41B$8.92B
2029$18.01B$7.73B
2030$17.87B$8.62B
Flower sales dataset have been re-purposed from our Flower industry statistics.

Gift Wrapping Paper Industry Statistics

Wrapping paper is a large part of the total US $594 billion gifting industry (0.003% of the total industry).

  • $20.33 million worth of wrapping paper are sold and used each year in the US.
  • 2.31 million pounds of wrapping paper are sold and used each year in the US.
YearsWrapping Paper Market SizePounds of Wrapping Paper Sold
2000$7.9M0.81M pounds
2001$7.54M0.71M pounds
2002$8.19M0.92M pounds
2003$8.83M1.11M pounds
2004$9.47M0.97M pounds
2005$9.11M1.01M pounds
2006$6.76M0.76M pounds
2007$9.6M1.08M pounds
2008$7.96M0.88M pounds
2009$9.31M1.05M pounds
2010$8.67M0.97M pounds
2011$9.03M1.01M pounds
2012$11.39M1.29M pounds
2013$12.74M1.44M pounds
2014$10.1M1.14M pounds
2015$11.46M1.29M pounds
2016$12.81M1.45M pounds
2017$14.17M1.6M pounds
2018$15.11M1.71M pounds
2019$17.22M1.94M pounds
2020$18.82M2.12M pounds
2021$19.1M2.16M pounds
2022$20.33M2.31M pounds
2023$21.9M2.06M pounds
2024$23.21M2.62M pounds
2025$24.91M3.12M pounds
2026$25.74M2.64M pounds
2027$26.11M2.89M pounds
2028$27.82M3.14M pounds
2029$28.93M3.26M pounds
2030$30.01M3.32M pounds

Special Events and Holiday Gift Industry

In the following sections we reveal all the findings from the dataset on gift purchasing around holidays and special events.

When asking people, what occasions warrant a gift they answer the following:

  • 88% believe that birthdays warrant gifts.
  • 80% believe that weddings warrant a gift.
  • 80% believe that holidays such as Christmas warrant gifts.
  • 63% believe that anniversaries warrant a gift.
  • 60% believe that High School Graduations warrant gifts.
  • 60% believe that Valentines Day warrant a gift.

Christmas gifting statistics

  • On average people spend $832 for Christmas gifts and decorations.
  • US retail sales increased by +14% In November and December (2022) from the previous year (2021).

When people report, what they want to spend, they answer:

  • 31% report to want to spend between $100-300 on Christmas gifts.
  • 29% report to want to spend less than $100 on Christmas gifts.
  • 33% report to want to spend between $300-1000 on Christmas gifts.
  • 7% report to want to spend more than $1000 on Christmas gifts.

Unsurprisingly, the holiday shopping often comes a little late for some, while others are weeks in advance.

  • 32% report to have bought all presents before the 18th of December.
  • 1% buy all their Christmas presents on the 25th of December.
  • 61% of customers report to start buying Christmas presents in November.

When asked, how respondents found out what to buy, we saw that:

  • 46% of respondents reported that social media played a role in what gifts they bought.
  • 38% reported to be looking at and finding inspiration in store displays.
  • 36% used the retailers websites to decide on what gifts to purchase.
  • 28% picked up holiday flyers and catalogs to choose gifts to buy.
  • 28% decided on gifts based on the best sales during Black Friday.
  • 17% used print or web guides on e.g. “the best gifts” to decide on what to buy for Christmas.

Valentine’s Day Gift Industry Statistics

  • On average, people who buy Valentine’s Day Gifts plan to spend on average $175
  • The most popular gifts for Valentine’s Day is Candy (56% gift it), greeting cards (40%), flowers (37%), experiences (31%), and jewelry (22%).

The total spending for Valentine’s Day is tremendous:

  • Valentine’s Day Spending have reached $26 billion in the US.

If we look at what those $26 billion was spend on, we find that

  • 1.6 billion is spent on gifting Valentine’s Day candy.
  • 9.6 billion is spent on gifting Valentine’s Day flowers.
  • 8.1 billion is spent on gifting experiences on Valentine’s Day.
  • 5.2 billion is spent on gifting jewelry for Valentine’s Day.

Mother’s Day Gifting Industry Statistics

  • Mother’s Day spending is expected to reach $32 billion – an increase of 14% from the last Mother’s Day.
  • 84% of people report that they celebrate Mother’s Day.
  • The average person spends $245 on Mother’s Day.
  • Over 80% of mothers report that they would prefer experiences as gifts.
  • 39% of gift givers are considering giving subscriptions for Mother’s Day.
  • 90% of consumers anticipate that they will buy a gift for Mother’s Day.
  • 41% of consumers have joined a loyalty program for Mother’s Day.
  • 74% of shoppers buy the Mother’s Day present within a month of the date (May 14).
  • The most popular Mother’s Day gift is flowers (53% buy flowers), followed by greeting cards (38%), jewelry (28%). , clothing and accessories (23%), and experiences (22%).
    • So, while 80% of mothers prefer experiences as gifts, it is in fact the least popular gift type purchases on Mother’s Day.
  • 68% shop for their actual mother, while 28% shop for their mother-in-law, 14% for their sister, 12% for their daughter, and 11% for their grandmother.
  • Only 15% of consumers say that they consider finding an affordable present the top priority.
  • 1 in 3 mothers wish for a ‘day off’ as mothers for Mother’s Day.

Father’s Day Gifting Industry Statistics

  • Over $20 billion is spent on Father’s Day gifting.
  • Consumers plan to spend $172 for Father’s Day.
  • 77% of men plan to celebrate Father’s day, while only 75% of women plan to do the same (in comparison, 80% plan to celebrate Mother’s Day).
  • 72 million greeting cards are sold each year for Father’s Day.
  • 1 in 4 gifted Father’s Day cards have humor in them (typically dad-jokes).
  • 91% of fathers prefer experiences as gifts for Father’s Day.
  • Neckties is the #1 most popular Father’s Day gift.
  • Father’s Day was signed into law in 1972, and became an official national holiday.

Easter Gifting Statistics

  • More than $21 billion is spent annually on Easter celebrations and gifts.
  • The average consumer spends $180 on Easter gifts and celebrations, more than on Valentine’s Day ($175), and Father’s Day ($174).
  • 80% of consumers celebrate Easter.
  • 16% plan on opening gifts together for Easter.
  • 90% buy some type of candy for Easter.
  • 64% buy toys as a gift for Easter.
  • 37% buy Easter Eggs as gifts for the Holiday.
YearPer person expected Easter spending
2009$116.59
2010$118.60
2011$131.04
2012$145.28
2013$145.13
2014$137.46
2015$140.62
2016$146.00
2017$151.91
2018$150.05
2019$151.25
2020$175.85
2021$179.70
2022$169.79
2023$162.42

Throughout our analysis, some obvious patterns emerged on different trends on how consumers decide on what gifts to give, what drives their decision about gifts, and about the gifts themselves.

Gift cards are becoming increasingly

Gift cards are a convenient and popular choice for many people, especially when they are unsure of what to buy. According to a survey by the National Retail Federation, gift cards are the most requested gift item for the 14th year in a row.

Personalized gifts are on the rise

Personalized gifts, such as monogrammed items or customized jewelry, are becoming increasingly popular. According to a survey by Deloitte, 36% of consumers plan to give personalized gifts during the holiday season.

Social media influences gift-giving

Social media has a big impact on gift-giving trends, as people often turn to social media for inspiration and ideas. According to a survey by National Today, 36% of people say they use social media to find gift ideas.

Sustainability is becoming more important

Sustainability is becoming an increasingly important factor in gift-giving, as people become more aware of the impact their consumption has on the environment. According to a survey by Accenture, 60% of consumers would like to receive more sustainable gifts.

The pandemic has impacted gift-giving habits

The COVID-19 pandemic has had a significant impact on gift-giving habits, as many people have had to shift their gift-giving strategies due to social distancing and remote work. According to a survey by the National Retail Federation, 47% of consumers plan to do more of their holiday shopping online this year. Covid-19 also brought with it a big spike in the interest for personalized gifts. Now that people could not meet up it became increasingly more important for the gift giver to be personal through the gift itself.

Consumers value practicality over desirability

With the growing awareness on sustainability and minimalism consumers and gift givers decide on what to buy often based on what is actually needed. They less frequently want to give gifts that adds to more consumerism. The same goes for the gift receiver, more often gift wishes will focus on either practicality or experiences.

Gifting outside events

Albeit holiday gifting, Christmas especially, is by far the most popular gifting occasion we have seen an increase in the amount of “just because” gifts. In other words, gifting without any special occasion. It can be hard to explain why this is becoming a trend as of recently, but one explanation could be that people value the emotional aspect of giving more so than the materialistic value of purchasing something for yourself.

Consumers buy gifts in advance

More prevalent than ever, consumers tend to decide on and buy gifts longer time in advance. Due to multiple occasions of global supply chain issues and the scare of not being able to get gifts, consumers have shifted towards purchasing earlier and earlier.