Lingerie Industry Statistics – 13 Most Interesting Facts

By Benjamin Jorgensen / August 26, 2022

The lingerie Industry has experienced huge growth in recent years.

And this is a list of the top 13 most interesting statistics in the space.

#1 – The market size of lingerie is $271 billion (2021)

The lingerie industry had a total market size of $271 billion in 2021, and is expected to hit $296 billion at the end of 2022.

#2 – The lingerie industry grows by almost 10% each year

The lingerie industry has grown on average +9.4% each year in the last 10 years. Compared to the womens apparels market that grows on average 4.1% it is becoming a larger and larger part of the total industry.

#3 – 17% of the womens apparels sold are lingerie

The lingerie industry makes up 17% of the womens apparel market ($271 billion of a total of $1.6 trillion in 2021). And as the lingerie industry is growing at a faster rate that the womens apparel market it is expected to be more than 1/5 of the market before 2025.

#4 – US accounts for 21.7% of the lingerie market

In 2021 the US accounted for 21.7% of the lingerie market ($58.9 billion) and were the second largest market after China ($59.1 billion). Following the US on the list is India, that only accounts for 6% of the total market with $16.4 billion in lingerie sales.

#5 – Bras account for 55.5% of the lingerie industry

Bras are the leading product category, accounting for 55.5% of the market. More precisely $150.4 billion worth of bras are sold each year.

#6 – The lingerie industry is 9 times larger than mens underwear

In the lingerie industry 9 times more revenue is generated compared to in the industry for mens underwear. Mens underwear account for $29.1 billion, while lingerie accounts for $271 billion each year. In addition, all mens wear sold only amounts to under twice (1.7 times) the market for womens lingerie.

#7 – Victoria Secret is the worlds largest lingerie company with $11.4 billion in sales annually

On the top 14 over the worlds is the following lingerie brands and the according revenue stream for the parent company that are also in the lingerie vertical:

  1. Victoria Secret ($11.4 billion)
  2. Zivame ($12.2 million)
  3. Gap ($16.6 billion)
  4. Amante, MAS Brands ($2.3 billion)
  5. Bare Necessities ($156 million)
  6. Calvin Klein ($6.3 billion)
  7. Triumph ($1.5 billion)
  8. Marks & Spencer ($11,8 billion)
  9. Jockey ($443.2 million)
  10. Lily of France ($621 million)
  11. Ralph Lauren ($6.2 billion)
  12. Natori ($200 million)
  13. Maidenform ($630 million)
  14. Spanx ($400 million)

Noticably there are som big companies in between, however most in the “billion” dollar category are also in other verticals, and not only focused on lingerie as Victoria Secret. Maybe a strict focus on that niche has made them the force they are today.

#8 – 26.7% of lingerie purchases are made by men

Despite lingerie to a large extent catering to women 26.7% of all lingerie purchases online are made by men. Records of brick and mortar stores do not exist.

#9 – 92.6% of all lingerie purchase decisions are affected by Instagram

Most lingerie purchases are affected by multiple channels – both social as well as classic TV or display commercials. However, very few purchase decision are not affected in some way by instagram. In fact only 7.4% of lingerie customers have not been affected by instagram.

#10 – Bra sizes are largest in UK and smallest in Japan

On average bra sizes in the UK are a C-cup, while in Japan the average bra size is a AA-cup.

#11 – 5 out of the 10 biggest companies that provide fabrics to the lingerie industry are from China

  1. Best Pacific (China)
  2. Sun Hing Industries Holding (China)
  3. Lauma Fabrics (Latvia)
  4. HongDa Textile (China)
  5. Liebaert (Belgium)
  6. Marand (Iran)
  7. Nextil Group (Spain)
  8. Sanko Textiles (Turkey)
  9. Zhejiang Huachang Textile (China)
  10. Huading (China)

#12 – Only 2% of all lingerie is produced in European countries (6.5 billion)

More specifically 26 of 44 european countries even produce lingerie, and of the 26 only $6.5 billion worth of lingerie is produced.

#26 CountriesMillion dollarsLast available dataYoY5‑years CAGR
1France1,727.802019-10.3 %+6.8 %
2Italy1,356.502019-1.2 %-4.4 %
3Germany845.902019+1.6 %-3.2 %
4Portugal353.102019-4.2 %+0.3 %
5Bulgaria298.302019+0.8 %-1.9 %
6Romania280.902019-1.2 %-3.1 %
7Spain208.502019+8.4 %-3.6 %
8Poland197.602019-6.6 %+4.4 %
9Sweden131.502019+2.4 %+6.2 %
10Austria126.202019-12.0 %-11.3 %
11Czech Republic108.502018+1.1 %+6.3 %
12Greece107.102019-8.6 %-6.8 %
13Lithuania96.402019-2.3 %+4.5 %
14Uniked Kingdom86.002019-3.5 %-8.2 %
15Croatia72.002019-7.0 %+5.0 %
16Denmark70.802016+5.0 %+3.3 %
17Hungary66.202019-3.2 %-3.2 %
18Serbia63.402018-5.0 %N/A
19Slovakia58.702019+0.5 %+4.2 %
20Bosnia and Herzegovina46.302019+1.1 %+26.0 %
21Latvia36.902019-8.2 %-3.9 %
22Estonia31.302017+2.6 %+12.7%
23Macedonia11.802018-3.3 %-9.4 %
24Finland2.902019-45.3 %-42.8 %
25Cyprus1.002019-16.7 %-9.0 %
26Malta0.002018N/AN/A

#13 – 6 fun facts about lingerie

  1. The word ‘lingerie’ in french applies to both women’s and men’s undergarments.
  2. in the 1900 it was popular to use bras in a way that made it look like you had a monoboob.
  3. 7% of women prefer not to wear any underwear at all.
  4. The average life-span of a bra is 6 months.
  5. Triumph was the first company to show lingerie on the catwalk.
  6. In Italy wearing red underwear on new years eve is beleived to bring good luck.

Over the past years and even centuries the lingerie industry have experienced quite a few different trends and tendencies that have massivly impacted the lingerie market, productions and marketing.

Enviromentally friendly, recycled and greenwashing

A lot of new brands have sprung up because they promised recycling of materials or in other ways enviromentally frindly production methods. The larger companies have to a smaller or larger extend adapted this trend. Some in a pure greenwashing attempt, others with actual good intentions behind it.

When instagram became queen

Very few lingerie brands would point to a different social media or marketing channel that is more important than instagram for them.

Period pants, shapewear, and bras without a steel ring

A lot of different trends have shaped the industry during the last couple of centuries. Recently the most dominant trend have been bras without steel rings, shapewear (popularized by ‘spanx’), and period pants.