Plenty of Fish statistics – POF Users, Revenue, and Valuation

This article looks at the historical data of the dating service, Plenty of Fish ( We dive deep into revenue from the founding in 2003 to today, as well as the user base of both the development on registered users and daily active users. Collectively, this article provides the most comprehensive insights and statistics on POF.

Please reference any use of this article or the insights uncovered. To gain access to the full dataset please contact

Key Statistics

  • Plenty of Fish has 173 million registered users, of which 3.35 million are active daily.
  • Plenty of Fish turns over just shy over $100 million annually ($96.1 million in 2022).
  • 77 employees work at, at the headquarters in Vancouver, Canada.
  • Plenty of Fish was founded by Markus Frind in 2003, and acquired by Match Group in 2015 for $575 million.
  • Plenty of Fish has a 15.2% market share of the total dating market.
  • Plenty of Fish is worth an estimated $450-750 million.

POF Users

  • Plenty of Fish has 173 million registered users, a +368% increase from just 37 million in 2012.
  • Plenty of Fish has 3.35 million daily active users, a decrease of -2.6% from the previous year.
  • Plenty of Fish once had almost 4 million daily active users (back in 2017), which has since dropped -15.2%.
plenty of fish users growth over time from 2003 to 2022
YearRegistered usersDaily active users
2022173 million3.35 million
2021171 million3.44 million
2020167 million3.61 million
2019158 million3.78 million
2018152 million3.88 million
2017150 million3.95 million
2016123 million3.41 million
2015103 million3.53 million
201489 million3.29 million
201345 million2.98 million
201237 million2.22 million
201130 million1.81 million
201022 million1.42 million
200916 million0.91 million
20089 million0.87 million
20074 million0.71 million
20062 million0.63 million
20050.8 million0.41 million
20040.3 million0.26 million
20030.09 million0.08 million

If need the two graphs can also be showed independently:

plenty of fish registered users from 2003 to 2022
plenty of fish daily active users from 2003 to 2022

Revenue and valuation

  • The revenue from was $96.1 million last year.
  • POF revenue have declined 4 years in a row (since it’s peak of $120.7 million in 2018).
  • Plenty of Fish reached almost $100 million in revenue, as it was acquired in 2015 for $545 million by Match Group.
  • Plenty of Fish went from 12 to 66 employees in just 2 years (+350% increase from 2010 to 2012).
  • Markus Frind, the founder of, worked solely on the dating service from 2003 to 2007, until the company made over $10 million annually (after which he hired his first employee).
plenty of fish revenue and employees from 2003 to 2022
2022$96.1 million77
2021$100.1 million72
2020$102.9 million74
2019$107.4 million81
2018$120.7 million94
2017$109.8 million82
2016$91 million79
2015$96 million87
2014$87.8 million80
2013$74.8 million74
2012$50 million66
2011$35.8 million28
2010$24.4 million12
2009$14.3 million4
2008$13 million3
2007$9.3 million1
2006$7.7 million1
2005$4.7 million1
2004$2.8 million1
2003$0.8 million1

Market share

  • Plenty of Fish has a 15.2% market share of the total dating market.
  • Plenty of Fish is the third largest dating app, with Tinder and Bumble being bigger.

Fact sheet

  • What is it: Plenty of Fish, also known as, is an online dating platform that aims to help users find potential partners for friendship, dating, or long-term relationships.
  • POF was founded in 2003.
  • POF was Founded by Markus Frind.
  • Acquired by Match Group in 2015 for $575 million.
  • Plenty of Fish is a subsidiary, owned by Match Group.
  • Headquartered in Vancouver, British Columbia, Canada.