This article looks at the historical data of the dating service, Plenty of Fish (POF.com). We dive deep into revenue from the founding in 2003 to today, as well as the user base of both the development on registered users and daily active users. Collectively, this article provides the most comprehensive insights and statistics on POF.
Please reference any use of this article or the insights uncovered. To gain access to the full dataset please contact researchcenter@bedbible.com.
Key Statistics
- Plenty of Fish has 173 million registered users, of which 3.35 million are active daily.
- Plenty of Fish turns over just shy over $100 million annually ($96.1 million in 2022).
- 77 employees work at POF.com, at the headquarters in Vancouver, Canada.
- Plenty of Fish was founded by Markus Frind in 2003, and acquired by Match Group in 2015 for $575 million.
- Plenty of Fish has a 15.2% market share of the total dating market.
- Plenty of Fish is worth an estimated $450-750 million.
POF Users
- Plenty of Fish has 173 million registered users, a +368% increase from just 37 million in 2012.
- Plenty of Fish has 3.35 million daily active users, a decrease of -2.6% from the previous year.
- Plenty of Fish once had almost 4 million daily active users (back in 2017), which has since dropped -15.2%.
| Year | Registered users | Daily active users |
|---|---|---|
| 2022 | 173 million | 3.35 million |
| 2021 | 171 million | 3.44 million |
| 2020 | 167 million | 3.61 million |
| 2019 | 158 million | 3.78 million |
| 2018 | 152 million | 3.88 million |
| 2017 | 150 million | 3.95 million |
| 2016 | 123 million | 3.41 million |
| 2015 | 103 million | 3.53 million |
| 2014 | 89 million | 3.29 million |
| 2013 | 45 million | 2.98 million |
| 2012 | 37 million | 2.22 million |
| 2011 | 30 million | 1.81 million |
| 2010 | 22 million | 1.42 million |
| 2009 | 16 million | 0.91 million |
| 2008 | 9 million | 0.87 million |
| 2007 | 4 million | 0.71 million |
| 2006 | 2 million | 0.63 million |
| 2005 | 0.8 million | 0.41 million |
| 2004 | 0.3 million | 0.26 million |
| 2003 | 0.09 million | 0.08 million |
If need the two graphs can also be showed independently:
Revenue and valuation
- The revenue from POF.com was $96.1 million last year.
- POF revenue have declined 4 years in a row (since it’s peak of $120.7 million in 2018).
- Plenty of Fish reached almost $100 million in revenue, as it was acquired in 2015 for $545 million by Match Group.
- Plenty of Fish went from 12 to 66 employees in just 2 years (+350% increase from 2010 to 2012).
- Markus Frind, the founder of POF.com, worked solely on the dating service from 2003 to 2007, until the company made over $10 million annually (after which he hired his first employee).
| Year | Revenue | Employees |
|---|---|---|
| 2022 | $96.1 million | 77 |
| 2021 | $100.1 million | 72 |
| 2020 | $102.9 million | 74 |
| 2019 | $107.4 million | 81 |
| 2018 | $120.7 million | 94 |
| 2017 | $109.8 million | 82 |
| 2016 | $91 million | 79 |
| 2015 | $96 million | 87 |
| 2014 | $87.8 million | 80 |
| 2013 | $74.8 million | 74 |
| 2012 | $50 million | 66 |
| 2011 | $35.8 million | 28 |
| 2010 | $24.4 million | 12 |
| 2009 | $14.3 million | 4 |
| 2008 | $13 million | 3 |
| 2007 | $9.3 million | 1 |
| 2006 | $7.7 million | 1 |
| 2005 | $4.7 million | 1 |
| 2004 | $2.8 million | 1 |
| 2003 | $0.8 million | 1 |
Market share
- Plenty of Fish has a 15.2% market share of the total dating market.
- Plenty of Fish is the third largest dating app, with Tinder and Bumble being bigger.
Fact sheet
- What is it: Plenty of Fish, also known as POF.com, is an online dating platform that aims to help users find potential partners for friendship, dating, or long-term relationships.
- POF was founded in 2003.
- POF was Founded by Markus Frind.
- Acquired by Match Group in 2015 for $575 million.
- Plenty of Fish is a subsidiary, owned by Match Group.
- Headquartered in Vancouver, British Columbia, Canada.