Bumble Statistics – User Stats, Valuation, Revenue, Demographic, and Profitability

By Benjamin Jorgensen / September 14, 2022

The long-term relationship version of Tinder. Bumble is a dating app where you, similar to Tinder, swipe left and right on potential matches.

The Statistics of Bumble was before this post very scarce and hard to come by.

Therefore we made the biggest study into any Bumble statistic and fact we could retrieve. We will cover everything from how many active users are on Bumble, what a valuation of the company would be, their current revenue and profitability as well as user demographics and other facts.

Key Takeaways

  • Bumble has 45.1 million active users Worldwide.
  • Bumble has 1.8 million paying users (3.5% of active users).
  • Bumble made almost $900 million in 2021.
  • The average user on Bumble spends $17.5 a year.
  • Paying users on bumble spend on average $39 a month.
  • Bumble has 14% of the online dating app market.
  • Bumble is valued at $8.1 billion and is projected to reach a $10 billion valuation by 2025.

Bumble active user stats

In 2021 Bumble had 45.1 million active users in total, of which just over 3% paid for the app. Bumble is estimated to reach 83 million active users by 2030.

YearActive users
20151 million
20168 million
201712 million
201822 million
201935 million
202042 million
202145 million
*202251 million
*202357 million
*202463 million
*202568 million
*202672 million
*202776 million
*202879 million
*202981 million
*203083 million
*Forecast based on Bumble annual growth rate from previous years, general dating market growth, competitor developments and growth possibility assumptions.

Paying users on Bumble

To judge how well bumble succeeds in converting users into paid subscribers on their dating app we took a look at the number of paid users. In the first two years of Bumbles lifetime they did not take a single supscription fee or had any in-app purcase possibilities. The small amount of revenue generated in these first year came from in-app commercials.

YearPaying users% of active users
20150.00 million0.0%
20160.00 million0.0%
20170.17 million1.4%
20180.50 million2.3%
20190.90 million2.6%
20201.02 million2.4%
20211.50 million3.3%
20221.80 million3.5%
20232.01 million3.5%
20242.15 million3.4%
20252.81 million4.1%
20263.14 million4.4%
20273.47 million4.6%
20283.80 million4.8%
20294.13 million5.1%
20304.46 million5.4%

Bumble revenue

Bumbles annual revenue has increased +30% Year-over-Year and is expected to reach almost $1 billion by end of 2023.

YearRevenue ($)
2015$1 million
201610 million
2017100 million
2018190 million
2019240 million
2020337 million
2021765 million
2022893 million
2023986 million
20241.17 billion
20251.31 billion
20261.45 billion
20271.59 billion
20281.72 billion
20291.86 billion
20301.99 billion

Average revenue per user (and per paying user)

We calculated the average revenue Bumble made per user and per paying user. Bumble have had a history of having either a strong focus on acquiring more users, and then consequently a focus on turning active users into paying customers. However, hidden in the data is another golden nugget in the Bumble business – they have been masters in earning more and more $$$ per active user.

YearAverage revenue per paying userAverage revenue per active user
2015$0$1.2
2016$0$1.3
2017$588$8.3
2018$380$8.6
2019$267$6.9
2020$330$8.0
2021$510$17.0
2022$496$17.5
2023$490$17.2
2024$473$18.6
2025$466$19.3
2026$461$20.1
2027$457$20.9
2028$454$21.9
2029$451$22.9
2030$448$24.0
Some of Bumbles revenue was early on earned through advertisers, meaning they had no paying customers, and therefore no revenue per paying user, but still revenue per active user.

Bumble market share

Bumble is half the size of Tinder, which is the world’s most renowned online dating app. The company behind Bumble also owns Badoo, which means they collectively own 21% of the market between the top dating apps.

Valuation

Bumble raised $2.2 billion from investors through their IPO the 12th of February 2021 at a stock price of $43 valuing the company at 4.2 billion.

The initial stock price quickly shot up to $75.46 per shares almost doubling Bumble’s valuation to $8.1 billion.

For a short period this made Bumble one of the top 1,000 highest valued companies in the world. However, shortly after trading started Bumbles stock fell to under $40 per share, and a valuation under $4 billion.

Using the same pricing calculations, and other public announcements we were able to precisely estimate Bumble’s valuation each year since it’s founding to being a publicly traded company.

YearValuation ($mm)
201512.5 million[1]
2016200 million
20171,000 million[2]
20181,500 million
20193,000 million
20204,200 million[3]
20218,100 million[4]
20226,000 million
20237,500 million
20249,200 million
202510,300 million
[1] Calculated Post-Money valuation from $10 million investment by Badoo Founder for 79% ownership. [2] Valuation by Blackstone purchasing a majority share in the company. [3] IPO offering. [4] Share price rose to over $74.

Bumble Facts:

  • Bumble was founded by VP of Marketing from Tinder, Whitney Wolfe Herd, who sued Tinder for sexual discrimination and got $1 million in settlement.
  • Founder of Badoo, Andrey Andreev, invested $10 million in Bumble early on and received receive 79% ownership.
  • 46.2% of users on Bumble are female (which is ‘better’ than Tinder that only has 33% women)
  • Users on Bumble spend on average 62 minutes a day on the app.
  • Bumble only allows women to initiate conversations.
  • Bumble settled a lawsuit in 2020, paying $22.5 million over unfair auto-renewal of supscriptions.