This research is carried out by BedBible, a partner
Multiple studies indicate, that the US has now crossed the magic line of over half of the population owning a vibrator.
But still, most reference an old 2009 study from Indiana University that found approximately 53 percent of women and 45 percent of men ages 18 to 60 use vibrators.
The world has changed a lot since then!
13 years have gone by, and with a 10-15% Y-o-Y growth in the sex toy industry [GVR, Statista, Technavio], and a huge surge during the Covid-19 pandemic [WHO, Arafat & Kar 2021, Forbes]. The numbers are bound to have changed.
How many people are really using a vibrator in 2022?
Drawing on data from The Kinsey Institute, Lovehoney Group, Statista, and a very recent cross-sectional survey on 630 respondents we can report that American men and women use vibrators to a significantly larger extent than previously believed.
- Vibrator use is being reported by 69 percent of women ages 18-60 in the US, while 54 percent of men report having used a vibrator.
This increase is supported by the fact that 42 percent of couples report feeling kinkier now than before the pandemic [The Kinsey Institute]. Maybe vibrator purchases and usage have something to say?
It is not surprising, when you think about the fact, that vibrators make up over 80 percent of all sex toy purchases and the industry in US alone is projected to sell US$7.9 Billion in the year 2022 [R&M]. That’s
A 5 year old study (2017) found that over half the UK population own and use a vibrator – which makes the US numbers even less surprising 5 years later, also considering, that maybe a bit hornier population is behind those numbers?
How many people are buying vibrators each month?
Based on available data on average basket sizes, how much vibrators makeup of the total market size, as well as cross-sectional and representative survey data we estimate that:
- Between 900,000 and 1.5 million American men and woman are buying vibrators each month. Either as an addition to their collection or as their first vibrator – the data doesn’t reveil this.
- Vibrator purchases is at it’s highest during November, and at it’s lowest pretty soon after that in February.
11 Other interesting vibrator facts
- 14 percent of people never cleaned their vibrator.
- People with non-hetero sexualities are 50 percent more likely to have used a vibrator.
- 41 percent have tried using lubricant with their vibrator.
- 37 percent of people, who practice their religion more than once a week, own a vibrator.
- 7 percent have tried putting a condom over their vibrator.
- People currently in a relationship are 15 percent more likely to have used a vibrator.
- 35 percent of women have recieved a vibrator as a gift, compared to 20 percent of men.
- Women on average buys slimmer and shorter vibrators compared to men.
- 18 percent of people have fantasized about using a vibrator without ever doing it.
- Rich people are much more likely to buy a vibrator (Study based on sales data and median household income – keep an eye out, as it will be released soon).
- The US ranks 4th as the country that purchases the most vibrators per capita (1. Denmark, 2. Sweden, 3. Greenland)
The data in this study is retrieved from multiple sources. References to those available online or sent to us can be found in the reference list below. Apart from, what is already listed here, we have procured and analyzed several data points including but not limited to: industry reports; company economic reports; sales data from individual companies provided in anonymized form; as well as search and visitor statistics on popular industry-specific websites. Finally, data have also been gathered using online scrapers to crawl and scrape information from online directories, as well as self-run cross-sectional data survey. Contact firstname.lastname@example.org for more information.
The analysis was done through data aggregation and averaging. Where multiple sources were available with data discrepancies a weighted average was used. This was based on a subjective measure of the reliability of individual datasets – giving more weight to more reliable datasets.
- Ennis, Dawn (2021). “New Research Reveals Insights Into America’s Nonbinary Youth”
- CIA World Factbook
- Wilson, Bianca D.M.; Meyer, Ilan H. (June 2021). “Nonbinary LGBTQ Adults in the United States”. Williams Institute.
- Philip D. Harvey, The Government Vs. Erotica: The Siege of Adam and Eve, Prometheus Books, 2001
- Decennial Census P.L. 94-171 Redistricting Data”. United States Census Bureau, Population Division. “2020 U.S. Gazetteer Files”. U.S. Gazetteer Files. United States Census Bureau.
- Döring, & Poeschl, S. (2020). Experiences with Diverse Sex Toys Among German Heterosexual Adults: Findings From a National Online Survey. The Journal of Sex Research, 57(7), 885–896.
- Anderson, Schick, V., Herbenick, D., Dodge, B., & Fortenberry, J. D. (2014). A study of human papillomavirus on vaginally inserted sex toys, before and after cleaning, among women who have sex with women and men. Sexually Transmitted Infections, 90(7), 529–531.
- Wood, Crann, S., Cunningham, S., Money, D., & O’Doherty, K. (2017). A cross-sectional survey of sex toy use, characteristics of sex toy use hygiene behaviours, and vulvovaginal health outcomes in Canada. The Canadian Journal of Human Sexuality, 26(3), 196–204.
- Herbenick, Reece, M., Sanders, S., Dodge, B., Ghassemi, A., & Fortenberry, J. D. (2009). Prevalence and Characteristics of Vibrator Use by Women in the United States: Results from a Nationally Representative Study. Journal of Sexual Medicine, 6(7), 1857–1866.
- Rosenberger, Schick, V., Herbenick, D., Novak, D. S., & Reece, M. (2011). Sex Toy Use by Gay and Bisexual Men in the United States. Archives of Sexual Behavior, 41(2), 449–458.
- Frisch M, Moseholm E, Andersson M, Andresen JB, Graugaard C. Sex i Danmark. Nøgletal fra Projekt SEXUS 2017-2018. Statens Serum Institut & Aalborg Universitet, 2019.