How Many Women Use Dildos (+25 Dildo Statistics)

Explore the state of one of the most popular and oldest sex toys known to mankind, the dildo. Made from different types of materials, such as rubber, glass, metal, or silicone, dildos are used all over the world by couples and individuals for sexual pleasure. The curiosity about how many women use dildos can be an amazing insight for readers. Let us explore the wild side of people by checking out some interesting facts and statistics about the sales and usage of dildos.

Here’s an overview of the facts & stats in this piece:

Key Takeaways

  • 41% of women in the US own/use a dildo as compared to 31% of men.
  • Dildo sales in the US amount to around $923 million each month. This means that around 18.46 million dildos are sold every month.
  • 71% of the people who have sex toys own/use a dildo.
  • 75% of Americans operate their dildos at night, with only 66% of them restricted to their bedrooms. The remaining 33% might have some other kinks.
  • The average size dildo bought is 7.52 inches or 19 centimeters. Which is almost 3 inches longer than the average size penis.
  • +30-year-olds are more likely to use/own a dildo compared to 18-30-year-olds.
  • Illinois is the top state in the US with the highest ownership of dildos.
  • 1 out of 4 Americans utilize their dildos for more than 30 minutes.
  • The smallest size of a dildo is 5 inches (12.7 centimeters), while the longest one can range up to 12 inches (30 centimeters).
  • Girth is more important than length for women when buying a dildo.
  • 58% of Americans have never tried double-ended dildos.
  • 7 out of 10 buy their dildo from online stores (such as
  • 27% of women claim that they can reach climax with their dildo alone.
  • 3 out of 10 men are more likely to climax with a dildo than women.

How Many Use a Dildo? (The Dildo Market)

Out of 11,400 sex toy owners in the United States, more than 70% own a dildo (78% of the female sex toy owners have a dildo, and 64% of the male sex toy owners have one).

The answers for how many women use dildos turn in favor of women. More women own dildos than men, with 41% of women owning dildos and only 31% of men in competition.

People over the age of 30 years were more likely to use dildos than the ones in the group of 18 to 30 years (68% of the 18-30 years old have one, 70% of the 30-40 years old have one, and 71% of the +40 years old have one).

Approximately 50% of women were in their 20s when they first experimented with a dildo.

Here is a ranking of 15 states in the US based on dildo ownership:

Top 15 states in the US based on dildo ownership

How Many Buys a Dildo Every Month? (estimate)

1. Annual Sales Figures

2. Annual Sales of Dildos

  • Annual Sales for Dildos: 71% of $15.6 billion = $11.076 billion.

3. Monthly Sales of Dildos

  • Monthly Sales for Dildos: $11.076 billion / 12 = approximately $923 million per month.

4. Estimating the Number of Dildos Sold Monthly

To estimate the number of dildos sold monthly, we need an average price per dildo. However, this can vary widely depending on the type, brand, and features of the dildo. For this example, let’s assume an average price of $50 per dildo.

  • Estimated Number of Dildos Sold Monthly: $923 million / $50 = approximately 18.46 million dildos sold per month.

5. Estimating the Number of Buyers

Estimating the number of buyers is more complex because individuals may purchase multiple dildos or none at all in a given month. For simplicity, let’s make two different assumptions:

  • Assumption A (One Purchase per Buyer): If each buyer purchases one dildo, then the number of buyers equals the number of dildos sold, which is approximately 18.46 million buyers per month.
  • Assumption B (Multiple Purchases per Buyer): If some buyers purchase multiple dildos, the number of unique buyers would be less. For example, if we assume on average, each buyer purchases 1.5 dildos, then the number of buyers would be approximately 18.46 million / 1.5 = approximately 12.31 million buyers per month

Where do People Buy Their Dildos?

The number of people buying dildos has grown by significant margins in the last six years. Discussions about how many women use dildos also turn to the places of sale. People prefer to purchase dildos from drug stores and pharmacies. On top of that, you can find brick-and-mortar adult shops or online stores to buy dildos.

Around 70% of people buy their dildos online.

Here is a look at the share of different platforms from where people purchase dildos.

Store% of Buyers
General online stores (Amazon)32%
Drug Stores21%
Online Sex Shops (Lovehoney)70%
Retail Sex Shops (Adam&Eve)31%

The Average Size Dildo

The common size of a dildo preferred by customers is 7.52 inches or 19 centimeters. This is almost 3 inches longer than the average size penis.

Almost 39% of women state that length matters the most.

43% of women look at girth as an important factor in the size of a dildo.

27% of owners have dildos measuring 5 inches in length.

34% of owners have dildos measuring 8 inches in length.

5% own a 12-inch dildo.


The most popular dildo size in the US is 7.52 inches, owned by 40% of customers.

The Longest Dildo in the World

The longest dildo in the world is 35.5 inches or 90 centimeters in length.


The Smallest Dildo in the World

The smallest size of dildo in the world is 5 inches in length, owned by 27% of customers.

The Oldest Dildo in the World

The world’s oldest known dildo, approximately 28,000 years old, measures 11 inches and is crafted from siltstone.

Why Do People Use a Dildo?

1. Enhancement of Sexual Pleasure

The primary and most obvious reason for using a dildo is the enhancement of sexual pleasure. Dildos are designed to stimulate erogenous zones, leading to increased sexual satisfaction.

They are used by individuals across the spectrum of sexual orientation and gender identity, catering to diverse preferences and needs.

2. Exploration of Sexuality

Many individuals use dildos as a tool for sexual exploration. They allow users to discover personal preferences, explore different types of stimulation, and understand their bodies better.

This exploration can be particularly beneficial for those discovering their sexual orientation or gender identity.

3. Supplement in Sexual Relationships

Dildos are often used by couples to add variety and excitement to their sexual experiences. They can be a means to spice up the relationship and explore new dimensions of intimacy.

They also serve as a useful tool for couples in long-distance relationships or when physical limitations exist. (You could for example use long-distance sex toys for this. Check our review of the best on the market here).

4. Alternative for Sexual Activity

For individuals without sexual partners, dildos offer a safe and convenient alternative for sexual activity. They provide a means of fulfilling sexual desires without the need for a partner.

They are also used by individuals whose partners may be unable or unwilling to engage in certain types of sexual activity.

5. Health and Rehabilitation

Dildos are sometimes recommended by healthcare professionals for therapeutic reasons, such as in the case of vaginismus or erectile dysfunction.

They play a role in sexual rehabilitation, helping individuals regain sexual function or comfort after surgery, childbirth, or health-related issues.

6. Psychological Well-being

Sexual satisfaction, achieved through the use of dildos, can have a positive impact on overall mental health. It can reduce stress, improve mood, and enhance self-esteem.

For some, it serves as a form of emotional expression or a way to achieve a deeper connection with their sexuality.

What Makes a Good Dildo?

The clear responses on how many women use dildos draw attention to the effectiveness of dildos. The traits of a good dildo include:

  1. The dildo must be made of safe materials which have been approved for contact with skin and internal organs.
  2. You must look for dildos with a wider base to avoid any unwanted accidents, such as the dildo being stuck in unwanted places.
  3. The definition of a good dildo for you also depends on your preferences for size. You can go for the common favorites, albeit while putting your needs above everything else.
  4. The price and value have to be aligned. If it’s too expensive compared to the materials you get, then it’s not considered a good dildo. You can read our comprehensive dildo test here, to find the best-rated dildos on the market.

What do Americans Think About Dildos?

Historically, the discussion of sex toys, including dildos, was often shrouded in taboo and discretion. However, the latter half of the 20th century marked a significant shift. The sexual revolution of the 1960s and 70s, along with a growing movement towards openness and acceptance of sexual exploration, began to reshape the American perspective on sex toys. This evolution continues today, as societal norms increasingly embrace a wide range of sexual preferences and tools.

Recent surveys shed light on current American attitudes towards dildos. For instance, a 2022 nationwide survey revealed that approximately 48% of American adults view dildos positively, with notable variations across age groups. Younger demographics, particularly those between the ages of 18 and 35, show greater acceptance and usage of dildos compared to older age groups. Moreover, regional differences are evident, with more liberal attitudes prevailing in urban and coastal areas.

10 Fun Facts About Dildos

  1. Almost 2% of dildo owners want to have fun with their sex toys outside their bedrooms.
  2. 33% of men are more likely to climax with a dildo than women.
  3. Europeans are more likely to buy dildos than Americans.
  4. Non-vibrating dildos are primarily purchased by single men, more so than by single women or individuals in relationships.
  5. Men utilize dildos and anal plugs at a rate double that of their use of masturbators.
  6. Almost 1 out of 4 users in the US utilize their dildos for more than 30 minutes.
  7. Around 14% of US buyers have used double-ended dildos, while 58% of them have never used one.
  8. 75% of Americans use dildos at night.
  9. 66% of Americans use dildos in the bedroom.
  10. 2% of the dildo owners use it in public areas (e.g. in a forest).