Most Common Fetishes: New Research Shows the Most Popular Fetish and Kinks

By Bedbible Research Center / August 29, 2023

16 years ago a Scorolli et al. (2007) looked at the relative prevalence of fetishes online.

This study has since been cited numerous times, and continue to be cited to this day.

But, the world has changed a lot since then! The AI sex robot industry have actually started selling robots in high volumes, and sex tech in general have revolutionized the possible fetishes.

In 2007, Scorolli et. al. looked at online communities in forums which brought with it some crucial limitations:

  1. It neglected online communities on social media
  2. It only allowed for the study to produce findings on the relative prevalence of different fetishes, not the absolute prevalence in the public.

In sum, 16 years has passed with techtonic shifts in sexual desires and on top of this new breakthrough technologies are available for data aggregation and analysis.

On top of this the 2007 studies proved to have some limiting factors.

Therefore, we decided (a mere 6 months ago) to replicate and improve on this study with new 2023 data.

The research took 6 months and we aggregated over 655,341 datapoints from 844 online communities on both social media and online forums. We estimate over 112,000 individuals where incorporated in the study.

Additionally we conducted a nationally representative survey study of 7,533 respondents to provide data on the absolute prevalence of different fetishes.

Key Statistics on the Most Common Fetishes

  • Foot fetish is the most common fetish of all (11% of the population have a foot fetish) – more popular than cuckolding (8%), voyeurism (5%) and age play (3%).
  • 18% of men have a foot fetish, while only 4% of women have a fetish for feet and toes.
  • Age play is the most popular fetish amongst women (6% of women), while foot fetish is the most popular fetish among men (18%).
  • Voyeurism (watching others) is twice as common in the population compared to exhibitionism (exposing yourself for others).
  • Cuckolding/cuckqueaning (fantasizing of an adulterous partner) is over 20 times more common amongst men compared to women.
  • Women fetishize anime/hentai more than men.


The results of our systematic repetition of the study by Scorolli et al. (2007) showed very similar results. However, new categories have been introduced, as our search basis expanded.

Additionally the table below also contains survey data on the absolute prevalence of different fetishes in our nationally representative study.

FetishSexological classificationRelative Prevalence Absolute Prevalence (men, women)
Feet, toesPodophilia, foot fetish36%11% (18%, 4%)
Adulterous partnerCuckolding (for men), cuckqueaning (for women)22%8% (15%, <1%)
Watching others (typically undress or during sex)Voyeurism12%5% (6%, 4%)
Age playInfantilism, DDLG (daddy dom little girl)8%3% (<1%, 6%)
Public exposure (naked or having sex)Exhibitionism7%3% (4%, 2%)
Anime and HentaiEcchi, Omorashi5%2% (1%, 2%)
Body fluids (blood, urine, etc.)Golden/brown showers, watersport, urophilia, scatophilia, lactaphilia, menophilia, mucophilia3%1% (1%, <1%)
Body size (obesity, tall, short, etc.)Chubby chasers, nanophilia2%1% (ns, ns)
MusclesCratophilia (strength), sthenophilia (muscle)2%<1% (ns, <1%)
Dressing and acting as animals Anthropomorphic, furries2%<1% (ns, ns)
Body modifications (tattoes, pierceing, etc.)Tattoing, piercing, ringing, stigmatophilia1%<1% (ns, ns)
Belly or navelAlvinophilia<1%<1% (ns, ns)
EthnicityAllotriorastry, miscegenation, xenophilia<1%<1% (ns, ns)
BreastsMammaphilia, mammagynophilia, mastofact<1%<1% (<1%, ns)
Legs, buttocksCrurofact, Pygophilia<1%<1% (ns, ns)
Mouth, lips, teethOdontophilia<1%<1% (ns, ns)
Body hairHirsutophilia, gynephilus- and pubephilia (pubic hair fetish), depilation<1%<1% (ns, ns)
Body odorMysophilia, osmophilia<1%<1% (ns, ns)
All results listed in the above table are statistically significant under α > 5% level, also referenced as the conventional 95% statistical significance threshold. Results with non significant results have not been listed an marked as such (ns). No decimals have been included in the table, and the relative prevalence is calculated as the relative dominance of the trait, counted as members, this calculation, however, does not account for double entries. In other words if one member of a fetish group is also a member of another. The absolute prevalence only uses the representative survey data to estimate the share of the population that identifies with one or more of the different fetishes.

Some of these fetishes might be difficult to explore alone, but there are some things that can help you out. If you are into body fluids you can use squirting dildos, there are different cume lubes with different texture. And of course, an easy way to explore the whole body without a partner is buying a real life sex doll, if you don’t have space you can buy a smaller versin such as sex doll heads or sex doll torso.

fetish relative prevalence - how common is different fetishes

Foot fetish is the most common fetish

The research showed similar data on the prevalence of foot fetishes compared to other types of fetishes.

Foot fetish is the most prevalent fetish relative to all other fetishes measured on how many participants and activity can be measured in online communities. In other words:

  • 36% of online activity around different fetishes is related too foot fetish.

The same picture formed when we measured the prevalence of foot fetish in our nationally representative survey:

  • 11% of the population indicate that they have a fetish for feet and toes (18% men, 4% women)
foot fetish absolute prevalence

How Common is Cuckolding and Cuckqueaning as a Fetish

The second most predominant fetish recorded in our study is the fetish of an adulterous partner.

For men this fetish is called cuckolding, while for women it is called cuckqueaning.

Our study showed that:

  • 22% of online groups and chats on fetishes revolve around cuckolding and cuckqueaning.
  • 8% answer they have a cuckolding fetish when asked, making it the second most popular fetish.

Exhibitionism and Voyeurism

Collectively exhibitionists and voyeurists make up over 8% of the population.

  • 5% of the population report to be a voyeurist.
  • 3% of the population report to be an exhibitionist.

NPC fetish on TikTok

The Rise of the NPC Fetish on TikTok

In the ever-evolving world of TikTok trends, the NPC (Non-Player-Character) fetish has recently taken center stage. But what exactly is this trend, and why has it gained such traction?

Understanding the NPC Fetish

Video game NPCs, or Non-Player-Characters, are characters not controlled by human players. They typically follow scripted lines, providing tasks or information to make the gaming world feel more immersive. Drawing inspiration from these characters, NPC streamers on TikTok emulate the characteristics of video game NPCs, primarily through repetitive actions and dialogue. The aesthetics often borrow elements from other entertainment genres, such as sci-fi or anime.

The core appeal of these streams seems to lie in the NPC streamers’ portrayal as emotionless, personality-less human shells. This gives viewers the illusion of being in control, much like a programmer controlling a character. In exchange for token payments via TikTok’s sticker function, performers like pinkydoll, a prominent figure in this trend, will repeat specific phrases for extended periods. The endurance and performance skills required for such streams are commendable, but many have noticed a distinct sexual undertone to the content.

The Controversy and Popularity

The NPC fetish trend has sparked debates online. Some argue that it caters to viewers with control or coercion kinks, likening the content to online sex work platforms like Fansly and OnlyFans. Concerns have also been raised about the dehumanizing nature of the content and its accessibility to younger audiences on TikTok.

However, it’s essential to recognize that streamers like pinkydoll and cherrycrush_tv are willing participants. They are aware of the nature of their viewership and seem to be comfortable with it. Their popularity is undeniable, with pinkydoll amassing over 261K followers in a short span and cherry_crush TV not far behind with 300K followers. Their live streams attract tens of thousands of viewers, and their influence continues to grow.

@pinkydollreal Outfit 1 or 2 ? @FashionNova #viral #ptp #fyp #foryoupage #pourtoipage #pinkydollreal #pinkydoll #icecreamsogood #pinkydollrealb #fashionnova ♬ Ice Cream so Good – Pinkydoll

In Conclusion

The NPC fetish trend on TikTok is a testament to the platform’s ability to bring niche interests to the forefront. While it may not be everyone’s cup of tea, it’s an intriguing exploration of the intersection of gaming culture, performance art, and human sexuality. As with all trends, only time will tell how long this one stays in the limelight.

How normal is it to have any kind of fetish or kink?

Sexual fetishes, often considered a private aspect of one’s sexuality, have been the subject of various studies to understand their prevalence. A recent study, focusing on participants from America and Canada, shed light on the interest and engagement levels in fetishes among different genders. Here’s a breakdown of the findings:

GenderInterest in FetishEngaged in Fetish BehaviorBoth Interest & Behavior

Interpreting the Data:

From the study, it’s evident that a significant percentage of both men and women have shown interest in fetishes. Furthermore, a notable proportion has not only expressed interest but also engaged in fetish-related behaviors. The data underscores the idea that fetishes are a common aspect of human sexuality, with many individuals exploring and embracing their unique desires.

Multiple fetishes and kinks per person

The world of fetishes is as diverse as the colors of a rainbow. Just as one might have a penchant for red shoes and another for blue scarves, the realm of fetishes is vast and varied. But how common is it for someone to have more than one fetish?

Diving into the Data:

A detailed study analyzing 48 clinical cases of fetishism provided some intriguing insights into the number of fetishes an individual might have:

Number of FetishesNumber of ParticipantsPercentage of All Participants
One fetish1735.4%
Two fetishes918.8%
Three fetishes1225%
Four fetishes612.5%
Five to Nine fetishes48.3%

The Longevity and Interrelation of Fetishes:

Fetishes, once developed, tend to be enduring aspects of an individual’s sexuality. It’s not uncommon for someone to harbor multiple fetishes simultaneously. Rather than one fetish fading away to make room for another, they often coexist harmoniously.

For many, these fetishes can be interconnected. For instance, someone might have a fetish for feet, which extends to shoes and further to stockings. These fetishes, while distinct, share a thematic connection.

However, it’s also worth noting that not all fetishes an individual might have are obviously linked. The human psyche is complex, and the origins and connections between fetishes can be as unique as the individual themselves.

In conclusion, the world of fetishes is a rich tapestry of desires and inclinations. Whether one has a single fetish or several, each is a unique expression of human sexuality.

The Kinky Map of America: Most Common Fetishes by State

From sea to shining sea, America is a diverse tapestry not just of cultures and landscapes, but also of kinks and fetishes. Let’s embark on a journey through the states, exploring the unique and varied sexual preferences that make up the fabric of the nation.

State-by-State Most Popular Fetishes and Kinks:

US StateFetish
AlabamaYoni egg
CaliforniaWax play
DelawareGroup sex
District of ColumbiaMasochism
GeorgiaHair fetish
IdahoErotic electrostimulation
IowaGroup sex
KansasSports gear
KentuckyScene play
MinnesotaEdge play
MississippiSports gear
MissouriUsed underwear
NebraskaGroup sex
New HampshireSounding
New JerseyGroup sex
New MexicoChastity belts
New YorkLeather
North CarolinaSuits
North DakotaCuckolding
OklahomaImpact play
OregonUsed underwear
Rhode IslandFoot fetish
South CarolinaDominance
South DakotaMasochism
West VirginiaBDSM
WisconsinSports gear

Regional Fetish Trends:

When we zoom out and look at broader regions, certain patterns emerge. Here’s a breakdown of the most searched fetishes on Google by region in the U.S.:

Region in the USFetish
MidwestGroup sex and sports gear
NortheastBalloons, BDSM, edging, foot fetish, group sex, leather, nylons, sadism, and sounding
SouthSuits and masochism

Concluding Thoughts:

Whether you’re into BDSM in Maine or have a penchant for balloons in Pennsylvania, it’s clear that America is a land of diverse desires. And while Idaho might stand alone in its love for erotic electrostimulation, it’s a testament to the vast spectrum of human sexuality. So, here’s to the land of the kinks and the home of the bondage play!

The difference between kinks and fetishes

The terms “kink” and “fetish” are often used interchangeably, but they have distinct meanings within the context of sexuality:

  1. Kink:
    • A kink refers to any unconventional sexual practice, desire, or fantasy that goes beyond traditional societal norms.
    • Kinks can range from light bondage, role-playing, to more intense practices.
    • It’s worth noting that what is considered “kinky” can be subjective and varies across cultures and individual preferences.
    • A kink doesn’t necessarily need a specific object or specific situation to become aroused. It’s more about the act or scenario itself.
  2. Fetish:
    • A fetish specifically refers to a strong sexual fixation on a particular object, body part (that’s not conventionally viewed as sexual), or situation. It’s not just that someone likes the object or situation — it’s that they have a deep-seated need for it to achieve sexual gratification.
    • For instance, someone might have a foot fetish, where they are especially aroused by feet. They might need to interact with, touch, or see feet in order to feel sexually satisfied.
    • Fetishes can be about materials (like leather or latex), situations, or specific objects.
    • For individuals with a true fetish, the absence of the fetish object can make sexual gratification difficult or impossible.
DefinitionAn unconventional sexual practice, desire, or fantasy.A strong sexual fixation on a particular object, body part, or situation.
ScopeBroad range of practices, desires, or fantasies beyond societal norms.Specific focus on an object, body part (not conventionally viewed as sexual), or situation.
RequirementDoesn’t necessarily require a specific object or situation for arousal.Requires the specific object or situation for sexual gratification. In its absence, satisfaction may be difficult.
ExamplesLight bondage, role-playing, sensation play, etc.Foot fetish, leather fetish, latex fetish, etc.
Societal PerceptionOften viewed as diverging from traditional sexual norms.Often associated with a deeper level of fixation or obsession.

Understanding Fetishistic Disorder: When Fetishes Go Beyond the Norm

Sexuality is deeply woven into the fabric of our being. Just as with mental and physical health, it can sometimes manifest in ways that might require attention and understanding.

Defining Fetishistic Disorder: Fetishistic Disorder is characterized by an overwhelming sexual attraction to specific body parts or non-traditional objects. This attraction becomes problematic when it leads to significant distress or hinders one’s daily life.

Fetishistic Disorder: A Quick Overview

DefinitionAn intense sexual attraction to specific body parts or objects leading to significant distress or disruption in daily life.
PrevalencePredominantly observed in males.
Diagnostic Criteria– Persistent sexual fantasies/urges for ≥6 months.<br>- Significant distress or life disruption.<br>- Excludes objects related to cross-dressing or designed for sexual stimulation.
Treatment: Cognitive Behavioral Therapy (CBT)Focuses on changing negative behaviors and instilling positive ones. Based on the idea of conditioning.
Treatment: PsychoanalysisAims to identify and address subconscious traumatic triggers of fetishism.
Treatment: Reality TherapyEmphasizes present actions to improve future well-being, rather than focusing on past causes.
Treatment: MedicationUses drugs to suppress sex hormone production, moderating sexual desires.

Key Insights:

  • Predominantly, Fetishistic Disorder is observed in males.
  • Diagnosis is based on:
    • Persistent and intense sexual fantasies, urges, or behaviors centered around non-traditional objects or specific non-genital body parts, lasting for a minimum of six months.
    • These fantasies or urges result in considerable distress or disrupt social, work, or personal life.
    • The objects of the fetish are not related to cross-dressing or items explicitly designed for sexual stimulation, like vibrators.

Treatment Options for Fetishistic Disorder:

  1. Cognitive Behavioral Therapy (CBT): Rooted in the belief that fetishism arises from conditioning, CBT focuses on altering detrimental behaviors and fostering positive ones.
  2. Psychoanalysis: This approach delves into the possibility that a past traumatic event might be the root cause of fetishism. It aims to identify and address this subconscious trigger.
  3. Reality Therapy: A forward-looking approach, Reality Therapy emphasizes actionable steps one can take in the present to enhance their future well-being, rather than dwelling on the past.
  4. Medication: Some medications can suppress the production of sex hormones, including testosterone and estrogen, thereby moderating sexual desires.

In conclusion, while fetishes are a natural aspect of human sexuality, it’s essential to recognize when they might be causing harm or distress and seek appropriate support.


Data source: For the relative prevalence of different fetishes we used the exact same methodology as Scorolli et al. (2007), however, the data collection was expanded to include a multitude of social media groups and pages on Facebook, Twitter, Instagram, WhatsApp, and Telegram. These groups where searched and found through a rigorous process of searching different fetishes on each platform. Secondly, for the survey we used MTurk, as that have been shown to provide results similar to a nationally representative sample. The survey was designed as an open-ended survey and conducted in a fashion were respondents could report to have multiple fetishes, and additionally report any unmentioned fetishes. A strict fetish definition was presented to each respondent before they started the survey, so that no respondent would belive fantasizing.

Data analysis: We initially identified 933 online communities based on our initial search. Each group was then qualitatively coded in an open-ended fashion, and then reconfirmed by a third-party. After the open-ended coding of each group we excluded 89 groups from the data pool as we coded them as a group related to a non-sexual obsession rather than a sexual fetish. After this we identified 17 predominant fetish categories from the open-ended coding. After this we recoded each group into one of the 17 categories. Less than 3% of the groups could be attributed to one or more categories. These were then coded in the category that was predominant in the group messages. This leads to the second stage, were we used a scraper to count 1) the number of members in each group, and secondly, 2) count the number of messages sent in each group. This gave a summative index of the level of activity that we calculated the relative prevalence on the basis of.