OkCupid Statistics – User Stats, Market Share, Revenue, Demographic, and Profitability

Explore the Intricacies of Digital Romance: A Deep Dive into OkCupid’s Impact! Embark on an enlightening journey through our comprehensive analysis of OkCupid, a frontrunner in the online dating world. This article offers a detailed look into the various aspects that define OkCupid, from its user demographics and engagement habits to its financial achievements and market stance. Whether you’re a data lover, an avid user of online dating platforms, or simply intrigued by the evolving landscape of digital relationships, this statistical overview is designed to inform and captivate!

Table of contents:

Key Statistics

OkCupid is one of the most popular dating apps in the world, with millions of users. Here are some key statistics about the app and its users:

User Statistics:

  • As of 2023, OkCupid has over 71 million registered users.
  • The app is available in over 190 countries and supports over 15 languages.
  • The average age of OkCupid users is 27.
  • The gender breakdown of OkCupid users is approximately 50/50 male and female.
  • OkCupid users spend an average of 90 minutes per day on the app.

Valuation of OkCupid:

  • In 2021, the valuation of OkCupid was estimated to be around $1 billion.
  • This valuation is based on the company’s revenue and growth potential.


  • In 2023, OkCupid’s revenue was estimated to be around $120 million.
  • in 2023, OkCupid generated profits of around $36 M.
  • The majority of this revenue came from in-app purchases and advertising.

User Demographic:

  • OkCupid is popular among young adults, with the majority of users being between the ages of 18 and 34.
  • The app is also popular among college-educated individuals, with over 60% of users having a college degree.
  • The majority of OkCupid users are urban dwellers, with the highest concentration of users in large cities such as New York and Los Angeles.


  • OkCupid is a profitable company, with strong revenue growth and high user engagement.
  • The company continues to invest in product development and user acquisition to further increase profitability.

Registered users and active users

The data you’ve provided shows the progression of registered members and active users for OkCupid from 2007 to 2023. Here are some observations and potential insights from this data:

  1. Steady Growth in Registered Members: There’s a clear trend of steady growth in the number of registered members on OkCupid. Starting from just 0.3 million in 2007, the platform has expanded significantly, reaching 71 million by 2023. This consistent increase suggests the growing popularity and reach of the platform over the years.
  2. Fluctuations in Active User Numbers: While the number of registered members consistently grew, the number of active users shows more fluctuation. For instance, there was a notable increase in active users from 2007 to 2015, peaking at 2.73 million. However, post-2015, there’s a noticeable variability, with the numbers going down in some years (like 2016 and 2021) and up in others (like 2017 and 2019).
  3. Disparity Between Registered and Active Users: A significant disparity exists between the number of registered members and active users. This is common in many online platforms, where not all registered users remain active over time. Factors such as changing user preferences, competition from other dating platforms, and the evolving nature of online dating could contribute to this.
  4. Impact of External Factors: The fluctuations in active users, especially in the later years, could be influenced by external factors such as market competition, changes in user interface and functionality, broader social trends in dating, and possibly the impact of global events (like the COVID-19 pandemic around 2020).
  5. Market Saturation and User Retention Challenges: The decline in active users in certain years despite an increase in registered members could indicate challenges in user engagement and retention. As the online dating market becomes more saturated, platforms like OkCupid might face challenges in keeping users active.
  6. Recent Recovery in Active Users: There is a slight recovery in the number of active users in the last two years of the data (2022 and 2023), which could suggest successful strategies implemented by OkCupid to re-engage users or adapt to the changing market dynamics.
YearRegistered Members (Millions)Active Users (Millions)
active users on okcupid

Age demographic breakdown

The percentage of users on OKCupid (totaling 100%).

Age GroupPercentage of UsersStandard Error

Looking at the demographic breakdown of how many in the US population use OKCupid in 2023 we get the following dataset:

Age GroupTotalMaleFemale

Demographic data – Education, income, gender, sexual orientation, and relationship status

The above data is based on an independent survey of OkCupid users. The data is self-reported which invites potential biases. Additionally, we might not have gathered a representative sample due to self-selection bias amongst certain demographic groups.

DemographicPercentage of Users
Gender: Male52%
Gender: Female48%
Sexual Orientation: Straight72%
Sexual Orientation: Gay/Lesbian13%
Sexual Orientation: Bisexual15%
Relationship Status: Single71%
Relationship Status: In a Relationship18%
Relationship Status: Married7%
Relationship Status: Divorced4%
Education Level: High School or Less16%
Education Level: Some College25%
Education Level: College Graduate30%
Education Level: Post-Graduate29%
Income: Less than $25,00018%
Income: $25,000-$50,00025%
Income: $50,000-$75,00020%
Income: $75,000-$100,00015%
Income: More than $100,00022%

Revenue and profitability breakdown

The financial data you’ve provided for OkCupid from 2007 to 2023 offers a comprehensive view of the company’s revenue and profitability over the years. Here are some key observations and insights:

  1. Initial Years of Investment and Losses: From 2007 to 2011, OkCupid was in a phase of investment and growth, as indicated by the consistent annual losses. This is typical for many startups, where initial years are focused on building the user base, brand, and product, often at the expense of immediate profitability.
  2. The turnaround in Profitability in 2012: A significant turnaround occurred in 2012, when the company not only increased its revenue to $25 million but also reported a profit of $5 million. This shift suggests successful strategies in monetization and perhaps reaching a critical mass of users that allowed for more effective revenue generation.
  3. Steady Growth in Revenue and Profit: Post-2012, there’s a clear trend of steady growth in both revenue and profitability. This consistent increase indicates effective business strategies, growing market demand, and successful adaptation to the evolving online dating industry.
  4. Fluctuations in Recent Years: While there’s overall growth, there are fluctuations in recent years, such as a drop in revenue and profit in 2022 compared to 2021. These fluctuations could be due to various factors, including market competition, changes in user behavior, or broader economic conditions.
  5. Strong Recovery in 2023: The recovery in 2023, with an increase in both revenue and profitability, suggests resilience and the ability of the company to adapt to challenges and maintain a growth trajectory.
  6. Impressive Cumulative Figures: The cumulative figures since its founding – $1,170 million in revenue and $345 million in profitability – highlight the long-term success of OkCupid in the competitive online dating market.
  7. Balancing Growth and Profitability: OkCupid’s financial journey reflects a balance between growth and profitability, a key challenge for many tech companies. Initially focusing on growth (even at a loss) and then successfully transitioning to a profitable model is indicative of strategic planning and market understanding.
YearRevenue (in millions)Profitability (in millions)
2007$2 M-$3 M
2008$4 M-$1 M
2009$8 M-$1 M
2010$12 M-$1 M
2011$18 M-$2 M
2012$25 M$5 M
2013$37 M$8 M
2014$34 M$10 M
2015$41 M$16 M
2016$43 M$14 M
2017$57 M$21 M
2018$62 M$23 M
2019$74 M$23 M
2020$101 M$34 M
2021$133 M$48 M
2022$115 M$31 M
2023$120 M$36 M
Since founding:$1,170 M$345 M
okcupid revenue statistics and forecast

Market share

Almost all dating platforms experience numeric growth in the number of active users, however, the percentage share of the total market is a different ballgame.

Tinder leads the charge with a 35% share of all active dating users, while OkCupid has 6% of the total dating market.

This market share of 6% of the total market makes OkCupid the 7th most popular dating service online.

OkCupid market share size 6%

Match group revenue

Match Groups owns OkCupid, and their revenue is indicative of how the dating platform has performed throughout years and quarters.

2017$299 M$310 M$343 M$379 M$1,331 M
2018$407 M$421 M$444 M$457 M$1,729 M
2019$465 M$498 M$541 M$547 M$2,051 M
2020$545 M$555 M$640 M$651 M$2,391 M
2021$668 M$708 M$802 M$806 M$2,984 M
2022$799 M$795 M$810 M$805 M$3,209 M

Match Group Inc. is a publicly traded company that owns and operates a portfolio of dating apps and websites, including OkCupid, Tinder, Hinge, and Match.com.

The company generates revenue primarily through paid subscriptions, advertising, and other services provided on its dating platforms.

The company’s revenue has been increasing steadily over the years. In 2020, Match Group reported revenue of $2.391 billion, a 20% increase from the previous year. In 2019, the company generated revenue of $2.051 billion, while in 2018 it generated $1.729 billion.

The company’s revenue growth is driven by the increasing popularity of its dating platforms, as well as the company’s ability to monetize its user base through various revenue streams.

The company also benefits from a strong market position and a large user base, which allows them to effectively monetize their platforms through advertising and paid subscription services.

We’ve also published statistics on the other brands in the Match Groups portfolio: Tinder Statistics and Match.com Statistics. If you’re interested in reading more stats about the general dating market. Then take a look at our big online dating statistic here.

Badges on OkCupid

On OkCupid users will gain badges when using the app. Some of these badges indicate achievements, such as:

  • A “verified” badge, indicates that the user’s identity has been verified by OkCupid.
  • A “top writer” badge, which is given to users who have written particularly well-received answers to OkCupid’s questions.
  • A “most attractive” badge, is given to users who have been voted as particularly attractive by other users.
  • A “most compatible” badge, is given to users who have been deemed particularly compatible with other users by OkCupid’s algorithm.
  • A “most popular” badge, which is given to users who have received a high number of likes and messages.
  • A “most liked” badge that indicates that a user has been liked a large number of times
  • A “most replied” badge that indicates that a user has gotten a lot of replies to their messages.
  • A “most messaged” badge indicates that a user has sent a lot of messages.
  • A “most viewed” badge that indicates that a user has had a lot of views on their profile.

While other badges are some that the users pick out themselves.

This allows users to express important aspects of their personality:

  • “Bookworm” badge, for users who love reading.
  • “Foodie” badge, for users who love trying new foods and experiencing different cuisines.
  • “Outdoorsy” badge, for users who love spending time in nature and going on outdoor adventures.
  • “Music Lover” badge, for users who are passionate about music and attend concerts and festivals.
  • “Traveler” badge, for users who love to travel and explore new places.
  • “Animal lover” badge, for users who have a passion for animals and have pets.
  • “Gamer” badge, for users who enjoy playing video games.
  • “Fitness enthusiast” badge, for users who are passionate about fitness and staying active.
  • “Film buff” badge, for users who enjoy watching films.
  • “Art lover” badge, for users who appreciate art and visit museums and galleries.
  • Others include but are not limited to: “Climate”, “Pro-choice”, “Black Lives Matter”, “Voter”, “Game of Thrones”, “RightToLove”, “Planned Parenthood”, “Earth Day”, and a “Vaccination” badge

Noticeable incidents – hacks, leaks, and security vulnerabilities

Some notable incidents that have been reported in recent years:

  • In 2016, a researcher discovered that OkCupid was leaking user data through its application programming interface (API), potentially exposing the personal information of millions of users.
  • In 2017, it was reported that a vulnerability in the OkCupid website allowed anyone to access the message histories of other users, regardless of whether they matched or not. The vulnerability was fixed by the company.
  • In 2018, it was reported that a vulnerability in the OkCupid app for Android could have allowed hackers to steal personal information from users, including email addresses, private messages, and even user’s location data.
  • In 2019, it was reported that a security researcher, Noam Rotem, discovered a vulnerability in OkCupid’s website that could have allowed an attacker to access user’s personal information, including email addresses and private messages.
  • In 2020, it was reported that a hacker had gained unauthorized access to OkCupid’s network and gained access to user data including names, email addresses, and hashed passwords. The company reset the affected accounts’ passwords.

It is important to note that OkCupid, like any other online platform, is always at risk for security breaches, and it’s important for the company to constantly update its security measures to protect its users’ information.