Sex toy interest around the world – Quantitative ranking of 195 countries

By Benjamin Jorgensen / November 24, 2022

This is the most comprehensive statistical mapping of the relative sex toy interest per country.

You may use material from this report as long as you refer to this original report. For special requests, or questions, email lead researcher Benjamin Jorgensen at benjamin@bedbible.com.

In this study we uncover an unbiased and highly precise estimate of each countries interest in sex toys. On top of this we ranked each countries population from most interested to least interested.

If you are looking to dissect the interest for sex toys around the world, then this study is for you!

Methodology: Over 2000 research hours went into creating and analyzing the data behind this “Sex Toy Interest” study. The study used 300,981 data points to determine interest in a very precise fashion taking into account and counter-weighing any biases in the data. We used 44 different sex toy search queries and had native speakers translate them to each native language. Then weighted the data based on the number of internet users in each country to give the relative search numbers a comparable size.

Results

In the below table we have listed our ranking of each country.

#CountryPopulationSearches*
1Denmark5,792,202118
2Sweden10,099,265115
3United States331,002,651104
4United Kingdom67,886,01196
5Netherlands17,134,87288
6Russia145,934,46287
7Bulgaria6,948,44586
8Italy60,461,82684
9Australia25,499,88482
10Norway5,421,24176
11Romania19,237,69176
12Malta441,54375
13Croatia4,105,26774
14France65,273,51174
15Finland5,540,72073
16Switzerland8,654,62273
17Greece10,423,05471
18Ireland4,937,78671
19Austria9,006,39867
20Armenia2,963,24365
21Marshall Islands59,19165
22Germany83,783,94265
23Portugal10,196,70964
24Latvia1,886,19864
25Mauritius1,271,76862
26Hungary9,660,35161
27Canada37,742,15459
28Belgium11,589,62359
29Ukraine43,733,76257
30New Zealand4,822,23357
31Poland37,846,61157
32Costa Rica5,094,11856
33Slovenia2,078,93856
34Singapore5,850,34255
35Lithuania2,722,28954
36Grenada112,52354
37Trinidad and Tobago1,399,48854
38Iceland341,24354
39Slovakia5,459,64253
40Spain46,754,77853
41Luxembourg625,97853
42Serbia8,737,37152
43Japan126,476,46152
44Cyprus1,207,35951
45Estonia1,326,53550
46San Marino33,93150
47Mexico128,932,75350
48Solomon Islands686,88450
49Bahamas393,24450
50Panama4,314,76750
51Brunei 437,47950
52Belarus9,449,32349
53Chile19,116,20148
54Suriname586,63248
55Turkey84,339,06747
56Barbados287,37547
57Israel8,655,53547
58Czech Republic10,708,98147
59Brazil212,559,41747
60Antigua and Barbuda97,92946
61Bosnia and Herzegovina3,280,81946
62Honduras9,904,60746
63El Salvador6,486,20544
64Guyana786,55244
65Saint Kitts & Nevis53,19943
66Kazakhstan18,776,70743
67St. Vincent & Grenadines110,9443
68Belize397,62843
69Malaysia32,365,99943
70Colombia50,882,89142
71Argentina45,195,77442
72Maldives540,54442
73Algeria43,851,04442
74Nicaragua6,624,55442
75Jamaica2,961,16741
76Uruguay3,473,73041
77Guatemala17,915,56841
78Moldova4,033,96341
79South Korea51,269,18540
80Indonesia273,523,61540
81Peru32,971,85440
82Ecuador17,643,05439
83United Arab Emirates9,890,40239
84Saint Lucia183,62739
85Dominica71,98638
86North Macedonia2,083,37438
87Georgia3,989,16737
88China1,439,323,77637
89Myanmar54,409,80036
90Seychelles98,34736
91Thailand69,799,97836
92Qatar2,881,05334
93Tunisia11,818,61934
94Liechtenstein38,12833
95Dominican Republic10,847,91032
96Philippines109,581,07831
97Namibia2,540,90530
98Paraguay7,132,53830
99Kyrgyzstan6,524,19530
100Timor-Leste1,318,44530
101Sri Lanka21,413,24929
102South Africa59,308,69029
103Turkmenistan6,031,20028
104Venezuela28,435,94028
105Bolivia11,673,02128
106Andorra77,26527
107Saudi Arabia34,813,87127
108Lebanon6,825,44527
109Bahrain1,701,57526
110Iraq40,222,49325
111Gabon2,225,73424
112Kuwait4,270,57124
113Albania2,877,79723
114Jordan10,203,13421
115Montenegro628,06621
116Somalia15,893,22221
117Djibouti988,11120
118Tajikistan9,537,64520
119Cambodia16,718,96519
120Mongolia3,278,29019
121Monaco39,24219
122Tanzania59,734,21818
123Mozambique31,255,43517
124Azerbaijan10,139,17717
125Uzbekistan33,469,20315
126Pakistan220,892,34012
127Vietnam97,338,57912
128Morocco36,910,56012
129Cabo Verde555,98711
130Nepal29,136,80810
131Botswana2,351,62710
132Haiti11,402,52810
133Guinea13,132,79510
134Madagascar27,691,01810
135Oman5,106,62610
136Egypt102,334,40410
137Libya6,871,2929
138Ghana31,072,9408
139Senegal16,743,9278
140Bangladesh164,689,3838
141India1,380,004,3858
142Congo5,518,0877
143Lesotho2,142,2496
144Benin12,123,2006
145Zambia18,383,9556
146Afghanistan38,928,3465
147Laos7,275,5604
148Côte d’Ivoire26,378,2744
149Bhutan771,6084
150Papua New Guinea8,947,0244
151Kenya53,771,2964
152Togo8,278,7244
153Zimbabwe14,862,9243
154Uganda45,741,0073
155Niger24,206,6443
156Vanuatu307,1453
157Mauritania4,649,6583
158Sao Tome & Principe219,1593
159Cameroon26,545,8633
160Yemen29,825,9643
161Ethiopia114,963,5883
162Gambia2,416,6682
163Mali20,250,8332
164Angola32,866,2722
165Fiji896,4452
166Burundi11,890,7842
167Malawi19,129,9522
168Rwanda12,952,2181
169Liberia5,057,6811
170DR Congo89,561,4031
171Comoros869,6011
172Nigeria206,139,5891
173Burkina Faso20,903,2731
174Chad16,425,8641
xCentral African Republic4,829,767N/A
xCuba11,326,616N/A
xEquatorial Guinea1,402,985N/A
xEritrea3,546,421N/A
xEswatini1,160,164N/A
xGuinea-Bissau1,968,001N/A
xIran83,992,949N/A
xKiribati119,449N/A
xMicronesia548,914N/A
xNauru10,824N/A
xNorth Korea25,778,816N/A
xPalau18,094N/A
xSamoa198,414N/A
xSierra Leone7,976,983N/A
xSouth Sudan11,193,725N/A
xState of Palestine5,101,414N/A
xSudan43,849,260N/A
xSyria17,500,658N/A
xTonga105,695N/A
xTuvalu11,792N/A
*per mille, pro anno. In other words, relative number of searches per 1000 internet users. X indicated countries that we were not able to gather enough data about to include in the rankings.